Walmart brand profile in the United States 2022
How high is the brand awareness of Walmart in the United States?
When it comes to grocery store customers, brand awareness of Walmart is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Walmart in the United States?
In total, 68% of U.S. grocery store customers say they like Walmart. However, in actuality, among the 96% of U.S. respondents who know Walmart, 71% of people like the brand.
What is the usage share of Walmart in the United States?
All in all, 71% of grocery store customers in the United States use Walmart. That means, of the 96% who know the brand, 74% use them.
How loyal are the customers of Walmart?
Around 65% of grocery store customers in the United States say they are likely to use Walmart again. Set in relation to the 71% usage share of the brand, this means that 92% of their customers show loyalty to the brand.
What's the buzz around Walmart in the United States?
In August 2022, about 49% of U.S. grocery store customers had heard about Walmart in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 51%, meaning at the time of the survey there's considerable buzz around Walmart in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Walmart is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Walmart in the United States?
In total, 68% of U.S. grocery store customers say they like Walmart. However, in actuality, among the 96% of U.S. respondents who know Walmart, 71% of people like the brand.
What is the usage share of Walmart in the United States?
All in all, 71% of grocery store customers in the United States use Walmart. That means, of the 96% who know the brand, 74% use them.
How loyal are the customers of Walmart?
Around 65% of grocery store customers in the United States say they are likely to use Walmart again. Set in relation to the 71% usage share of the brand, this means that 92% of their customers show loyalty to the brand.
What's the buzz around Walmart in the United States?
In August 2022, about 49% of U.S. grocery store customers had heard about Walmart in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 51%, meaning at the time of the survey there's considerable buzz around Walmart in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
