Joseph Johnson
Research expert covering internet use, cybercrime, digital privacy, and online search
Get in touch with us nowSearch engines ranked by market share in Italy 2021
As of September 2021, Google was the most popular search engine in Italy, with a 95.22 percent share of the search engine market. Considering the same period, Bing only reached 2.98 percent of the market share, while Yahoo! reached 1.06 percent. Furthermore, in April 2021 91.34 percent of desktop search traffic in Italy originated from Google.
Internet, a growing habit
Along with the increased Google usage, the use of the Internet has grown altogether. The share of individuals using the internet in Italy has faced a permanent growth, passing from 34.1 percent in 2006, to 70.4 percent in 2019. The frequency of Internet usage in Italy has also increased. In detail, the share of Italians using the Internet daily, has increased, from 40.3 percent in 2015, to 54.7 percent in 2019. Nevertheless, 28.3 percent of the respondents in 2019 answered that they do not use the Internet at all.
Regional differences
Even though the Internet usage in Italy is constantly growing in every region, the share of Internet users is not identical in every geographical area of Italy. There is a slightly higher share of Internet users in Northern Italy than in the other regions, with approximately 73.6 percent of the population in 2019. The southern region had the lowest share of Internet users, with 64 percent in 2019.
Internet, a growing habit
Along with the increased Google usage, the use of the Internet has grown altogether. The share of individuals using the internet in Italy has faced a permanent growth, passing from 34.1 percent in 2006, to 70.4 percent in 2019. The frequency of Internet usage in Italy has also increased. In detail, the share of Italians using the Internet daily, has increased, from 40.3 percent in 2015, to 54.7 percent in 2019. Nevertheless, 28.3 percent of the respondents in 2019 answered that they do not use the Internet at all.
Regional differences
Even though the Internet usage in Italy is constantly growing in every region, the share of Internet users is not identical in every geographical area of Italy. There is a slightly higher share of Internet users in Northern Italy than in the other regions, with approximately 73.6 percent of the population in 2019. The southern region had the lowest share of Internet users, with 64 percent in 2019.
