In 2022, out of the total of 86 billion euros invested in digital advertising in Europe, more than 37 billion were spent on search advertising. Search was the second largest format, following display that attracted 41 billion euros in spending.
Search advertising spending in Europe from 2013 to 2022 (in billion euros)
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Other statistics that may interest you Digital advertising in Europe
Overview
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Formats
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Social media
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- Premium Statistic Social media ad spend in Europe 2016-2022
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Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
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Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
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- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
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Further related statistics
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- Mobile search ad spending share of paid search in European countries 2017
- Search advertising spending in the U.S. 2019-2026
- Google CPC in the U.S. 2012-2013, by device
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Mobile paid search advertising spending distribution in EMEA 2014-2015
- Digital Market Outlook: search ad revenue in France 2020-2028, by device
- Paid search CTR in the U.S. 2014, by ad position & device
- Digital Market Outlook: search advertising revenue in Italy 2020-2028, by device
- Leading paid search advertising categories in Canada 2016-2017, by ad spend
- Search advertising spending in Europe 2017-2022, by device
- Most visible online dating paid search advertisers in the UK in February 2016
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Statistics
- Mobile search ad spending share of paid search in European countries 2017
- Search advertising spending in the U.S. 2019-2026
- Google CPC in the U.S. 2012-2013, by device
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- Mobile paid search advertising spending distribution in EMEA 2014-2015
- Digital Market Outlook: search ad revenue in France 2020-2028, by device
- Paid search CTR in the U.S. 2014, by ad position & device
- Digital Market Outlook: search advertising revenue in Italy 2020-2028, by device
- Leading paid search advertising categories in Canada 2016-2017, by ad spend
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IAB Europe. (May 25, 2023). Search advertising spending in Europe from 2013 to 2022 (in billion euros) [Graph]. In Statista. Retrieved December 07, 2023, from https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Search advertising spending in Europe from 2013 to 2022 (in billion euros)." Chart. May 25, 2023. Statista. Accessed December 07, 2023. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. (2023). Search advertising spending in Europe from 2013 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: December 07, 2023. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Search Advertising Spending in Europe from 2013 to 2022 (in Billion Euros)." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe, Search advertising spending in Europe from 2013 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/ (last visited December 07, 2023)
Search advertising spending in Europe from 2013 to 2022 (in billion euros) [Graph], IAB Europe, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/