This statistic gives information on the share of mobile and desktop in online paid-search advertising in Europe from 2017 to 2019. The share of mobile grew by roughly 9.8 percentage points year-on-year from 40.5 percent in 2017 to 50.3 percent in 2019.
Share of paid search advertising spending in Europe from 2017 to 2019, by device
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IAB Europe. (July 30, 2020). Share of paid search advertising spending in Europe from 2017 to 2019, by device [Graph]. In Statista. Retrieved September 27, 2020, from https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Share of paid search advertising spending in Europe from 2017 to 2019, by device." Chart. July 30, 2020. Statista. Accessed September 27, 2020. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. (2020). Share of paid search advertising spending in Europe from 2017 to 2019, by device. Statista. Statista Inc.. Accessed: September 27, 2020. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Share of Paid Search Advertising Spending in Europe from 2017 to 2019, by Device." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe, Share of paid search advertising spending in Europe from 2017 to 2019, by device Statista, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/ (last visited September 27, 2020)
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