This statistic gives information on the share of mobile and desktop in online paid-search advertising in Europe in 2017 and 2018. The share of mobile grew by roughly six percentage points year-on-year from 40.5 percent in 2017 to 46.3 percent in 2018.
Share of paid search advertising spending in Europe in 2017 and 2018, by device
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IAB Europe. (June 4, 2019). Share of paid search advertising spending in Europe in 2017 and 2018, by device [Graph]. In Statista. Retrieved May 29, 2020, from https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Share of paid search advertising spending in Europe in 2017 and 2018, by device." Chart. June 4, 2019. Statista. Accessed May 29, 2020. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. (2019). Share of paid search advertising spending in Europe in 2017 and 2018, by device. Statista. Statista Inc.. Accessed: May 29, 2020. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Share of Paid Search Advertising Spending in Europe in 2017 and 2018, by Device." Statista, Statista Inc., 4 Jun 2019, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe, Share of paid search advertising spending in Europe in 2017 and 2018, by device Statista, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/ (last visited May 29, 2020)
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