In 2021, out of the total of 92 billion euros invested in digital advertising in Europe, nearly 40 billion were spent on search advertising. Search was the second largest format, following display that attracted 46 billion euros in spending.
Search advertising spending in Europe from 2013 to 2021
(in billion euros)
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IAB Europe. (May 30, 2022). Search advertising spending in Europe from 2013 to 2021 (in billion euros) [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Search advertising spending in Europe from 2013 to 2021 (in billion euros)." Chart. May 30, 2022. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. (2022). Search advertising spending in Europe from 2013 to 2021 (in billion euros). Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Search Advertising Spending in Europe from 2013 to 2021 (in Billion Euros)." Statista, Statista Inc., 30 May 2022, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe, Search advertising spending in Europe from 2013 to 2021 (in billion euros) Statista, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/ (last visited August 11, 2022)
