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Search ad spending share in Europe 2016-2017, by device
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Search ad spending share in Europe 2016-2017, by device
Share of paid search advertising spending in Europe in 2016 and 2017, by device
This statistic gives information on the share of mobile and desktop in online paid-search advertising in Europe in 2016 and 2017. The share of mobile grew by roughly five percentage points year-on-year from 34.2 percent in 2016 to 39.3 percent in 2017.
Share of paid search advertising spending in Europe in 2016 and 2017, by device
| Mobile | Desktop | |
|---|---|---|
| - | - | - |
| - | - | - |
| Mobile | Desktop | |
|---|---|---|
| - | - | - |
| - | - | - |
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This statistic gives information on the share of mobile and desktop in online paid-search advertising in Europe in 2016 and 2017. The share of mobile grew by roughly five percentage points year-on-year from 34.2 percent in 2016 to 39.3 percent in 2017.
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- Release date
- June 2018
- Region
- Europe
- Survey time period
- 2016 and 2017
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Europe
- Survey time period
- 2016 and 2017
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The most important statistics
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Studies
- Search advertising in the U.S.
- Digital search advertising in the U.S. (DMO)
- Digital search advertising in the United Kingdom
- Online advertising metrics
- IAB and DDMA Report on Search Advertising
- IAB and DDMA Report on Paid Search Advertising
- IAB and DDMA Report on Search Advertising
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Search
- Digital advertising in the United Kingdom (UK)
- Europe AdEx Benchmark 2017
- IAB Report on 2017 Digital Advertising Spend
- Europe AdEx Benchmark 2016
- The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015
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- Online advertising spending in Europe from 2006 to 2017 (in billion euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Countries with highest online advertising spending in Europe in 2016 and 2017 (in billion euros)
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- Online advertising spending in Western Europe in the 1st half 2018, by format (in billion euros)
- Online advertising spending in Central and Eastern Europe in 1st half 2018, by format (in billion euros)
- Online advertising spending in Europe between 2013 and 2017, by format (in billion euros)
- Digital advertising revenue in France from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Germany from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Italy from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising revenue in Spain from 2016 to 2022, by format (in million U.S. dollars)
- Digital advertising spending in the United Kingdom (UK) from 2010 to 2019, by format (in million GBP)
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- Digital advertising expenditure in Belgium from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Denmark from 2007 to 2019 (in million Danish crowns)
- Digital advertising expenditure in Finland from 2007 to 2019 (in million euros)
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- Digital advertising expenditure in Ireland from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Italy from 2007 to 2019 (in million euros)
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- Digital advertising expenditure in Norway from 2007 to 2019 (in million NOK)
- Digital advertising expenditure in Portugal from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Spain from 2007 to 2019 (in million euros)
- Digital advertising expenditure in Sweden from 2007 to 2019 (in million Swedish crowns)
- Digital advertising expenditure in Switzerland from 2007 to 2019 (in million Swiss francs)
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- Digital advertising expenditure in Hungary from 2007 to 2019 (in million Hungarian forints)
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- Digital advertising expenditure in Poland from 2007 to 2019 (in million Polish zlotys)
- Digital advertising expenditure in Turkey from 2007 to 2019 (in million U.S. dollars)
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- Programmatic mobile display advertising spending in Europe from 2013 to 2017 (in million euros)
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- Market share of paid search advertisement spend in the retail industry in the Netherlands in 2015, by device
- Mobile share of paid search clicks in the United Kingdom (UK) in 2013, by device
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