Leading digital ad formats in EMEA 2022

Published by Statista Research Department, Jan 10, 2023
During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), it was found that video activities accounted for 22 percent of digital advertising and marketing budgets on average. Search ranked second, with 19 percent of the budgets, followed by display with 18 percent.

Advertising formats with the largest share in digital advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022

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Release date

July 2022

Region

Africa, Europe, MENA

Survey time period

May and June 2022

Number of respondents

718 respondents

Special properties

among in-house and agency marketers

Method of interview

Online survey

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " Digital advertising in Europe "

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Statistics on Digital advertising in Europe

Overview

6

Formats

7

Social media

5

Mobile

4

Programmatic

6

Marketer insights

7

Further related statistics

21

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Topics

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