During a December 2024 survey carried out among brand marketers from Europe, the Middle East, and Africa (EMEA), 11 percent of respondents staed they were planning to increase their search advertising budgets in 2024. The largest share of respondents - 47 percent - said they would boosting their podcast budgets.
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format
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among brand marketers at or above the manager level, working with annual budget of at least one million U.S. dollars in the automotive, financial services, FMCG, health care, pharmaceuticals, retail, technology, travel, and tourism industries
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Nielsen. (April 30, 2024). Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
Nielsen. "Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format." Chart. April 30, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
Nielsen. (2024). Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
Nielsen. "Expected Change in Digital Advertising and Marketing Budgets According to Brand Marketers in Europe, The Middle East, and Africa (Emea) in 2024, by Format." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1347654/digital-ad-formats-emea/
Nielsen, Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format Statista, https://www.statista.com/statistics/1347654/digital-ad-formats-emea/ (last visited September 01, 2024)
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format [Graph], Nielsen, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1347654/digital-ad-formats-emea/