U.S. visual user-generated content access prior to purchase 2016

This statistic presents the frequency of user-generated visual content access prior to purchase according to a survey of consumers in the United States. During the September 2016 survey period, 15 percent of respondents stated that they always viewed user-generated visual content such as photos or videos before buying.

How often do consumers seek out visual content from other consumers prior to purchase?

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Source

Release date

September 2016

Region

United States

Survey time period

September 2016

Number of respondents

1,144 respondents

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