U.S. visual user-generated content access prior to purchase 2021

Published by Daniela Coppola, Jul 25, 2022
According to a survey carried out in the U.S. in 2021, almost 61 percent of respondents stated that they always viewed online reviews before buying. Another 33 percent stated they regularly read online reviews before making a purchase.

Share of online shoppers reading online reviews before purchasing in the U.S. in 2021, by frequency

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Release date

2022

Region

United States

Survey time period

2021

Number of respondents

6,500 respondents

Special properties

online shoppers

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Online reviews in e-commerceUser-generated contentOnline reviewsOnline shopping behavior in the United StatesE-commerce checkout behavior
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