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U.S. visual user-generated content access prior to purchase 2016

How often do consumers seek out visual content from other consumers prior to purchase?

U.S. visual user-generated content access prior to purchase 2016 This statistic presents the frequency of user-generated visual content access prior to purchase according to a survey of consumers in the United States. During the September 2016 survey period, 15 percent of respondents stated that they always viewed user-generated visual content such as photos or videos before buying.
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How often do consumers seek out visual content from other consumers prior to purchase?

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This statistic presents the frequency of user-generated visual content access prior to purchase according to a survey of consumers in the United States. During the September 2016 survey period, 15 percent of respondents stated that they always viewed user-generated visual content such as photos or videos before buying.
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Release date
September 2016
Region
United States
Survey time period
September 2016
Number of respondents
1,144 respondents
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