Mobile shopping - additional information
The quick development of the online shopping market has allowed buyers, retailers and manufacturers to break down physical distances between one another on an unprecedented level. It has never been easier for an Australian farmer to browse the online store of an industrious grandmother knitting Alpaca wool socks in the Peruvian mountains or for a small-town American teenager to buy a prom gown from a Chinese manufacturer and to receive it within days. According to recent data, the total value of retail e-commerce sales worldwide amounted to 1.08 trillion U.S. dollars in 2013 and is projected to grow to 2.48 trillion U.S. dollars in 2018. Another trend, permitting users to shop anytime anywhere, is quickly catching up: online shopping. In the first quarter of 2015, mobile e-commerce spending reached 10 billion U.S. dollars in the United States alone.
According to a 2015 study regarding mobile shopping penetration worldwide, 46 percent of internet users in the Asia Pacific region and 20 percent of those in North America had purchased products via a mobile device, whether smartphone or tablet computer. Additionally, when asked whether the mobile phone will become the main tool for purchasing goods, 24 percent of shoppers in emerging Asia Pacific markets, such as India and China, had answered yes, due to a strong confidence in smartphone commerce adoption. Some of the most prevailing worries which interfere with user confidence in mobile shopping are regarding security of payment and the ability of retailers to pinpoint user location. As such, 33 percent of a sample of worldwide consumers agreed and another 33 percent strongly agreed that they felt wary about having their personal credit information hacked using their mobile phone.