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Digital resource shopping influence in the U.S. 2017

This statistic presents common ways in which digital resources influence shopping according to U.S. internet, sorted by type. As of 2nd quarter 2013, 28 percent of respondents felt that daily deal sites encouraged them to buy products or brands they had never bought before.

Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017

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Release date

June 2017


United States

Survey time period

March 2017

Number of respondents

1,070 respondents

Age group

18 years and older

Special properties

who made an online purchase in the past 12 months

Method of interview

Online survey

Supplementary notes

For this survey, user-generated content (UGC) was defined as any ratings, reviews, product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.

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Statistics on "User-generated content"

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