Digital resource shopping influence in the U.S. 2017

Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017

by J. Clement, last edited Oct 18, 2017
Digital resource shopping influence in the U.S. 2017 This statistic presents common ways in which digital resources influence shopping according to U.S. internet, sorted by type. As of 2nd quarter 2013, 28 percent of respondents felt that daily deal sites encouraged them to buy products or brands they had never bought before.
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Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017

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Extremely influentialVery influentialSomewhat influentialA little influentialNot at all influential
UGC24%29%27%10%10%
Search engines16%30%28%14%13%
Promotional e-mails12%15%30%21%21%
Display ads10%18%27%21%24%
Social media10%16%19%18%37%
Mobile message6%13%18%15%49%
Extremely influentialVery influentialSomewhat influentialA little influentialNot at all influential
UGC24%29%27%10%10%
Search engines16%30%28%14%13%
Promotional e-mails12%15%30%21%21%
Display ads10%18%27%21%24%
Social media10%16%19%18%37%
Mobile message6%13%18%15%49%
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by J. Clement, last edited Oct 18, 2017
This statistic presents common ways in which digital resources influence shopping according to U.S. internet, sorted by type. As of 2nd quarter 2013, 28 percent of respondents felt that daily deal sites encouraged them to buy products or brands they had never bought before.
Show more
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