Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017

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Extremely influentialVery influentialSomewhat influentialA little influentialNot at all influential
Search engines16%30%28%14%13%
Promotional e-mails12%15%30%21%21%
Display ads10%18%27%21%24%
Social media10%16%19%18%37%
Mobile message6%13%18%15%49%

© Statista 2017

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Description Source More information
This statistic presents common ways in which digital resources influence shopping according to U.S. internet, sorted by type. As of 2nd quarter 2013, 28 percent of respondents felt that daily deal sites encouraged them to buy products or brands they had never bought before.
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Release date
June 2017
United States
Survey time period
March 2017
Number of respondents
1,070 respondents
Age group
18 years and older
Special properties
who made an online purchase in the past 12 months
Method of interview
Online survey
Supplementary notes
For this survey, user-generated content (UGC) was defined as any ratings, reviews, product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
Values may not add up to 100 percent due to rounding.

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