During a 2021 survey carried out among marketers in the United States, 82 percent of respondents pointed to e-mail marketing as their most used direct marketing channel in all campaign types (B2B and B2C). By comparison, direct mail marketing was named by 38 percent of responding marketers, indicating that this more traditional marketing channel was still widely used.
Most used direct marketing channels in the United States as of July 2021
Characteristic
Share of respondents using the channel
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ANA. (January 24, 2022). Most used direct marketing channels in the United States as of July 2021 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/624949/marketing-channel-use-usa/
ANA. "Most used direct marketing channels in the United States as of July 2021." Chart. January 24, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/624949/marketing-channel-use-usa/
ANA. (2022). Most used direct marketing channels in the United States as of July 2021. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/624949/marketing-channel-use-usa/
ANA. "Most Used Direct Marketing Channels in The United States as of July 2021." Statista, Statista Inc., 24 Jan 2022, https://www.statista.com/statistics/624949/marketing-channel-use-usa/
ANA, Most used direct marketing channels in the United States as of July 2021 Statista, https://www.statista.com/statistics/624949/marketing-channel-use-usa/ (last visited September 08, 2024)
Most used direct marketing channels in the United States as of July 2021 [Graph], ANA, January 24, 2022. [Online]. Available: https://www.statista.com/statistics/624949/marketing-channel-use-usa/
