Responsibility for email marketing in companies in the UK 2014-2018

This statistic shows the results of a survey on the responsibility for email marketing in organizations in the United Kingdom (UK) from 2014 to 2018. In 2018, 46 percent of respondents stated that a team, as part of wider marketing responsibilities, was responsible for email marketing within their organization, a six percent increase compared to 2016. 11 percent of respondents reported that an individual dedicated to email marketing was in charge of it in their organization in this year.

Who is responsible for email marketing within your organization?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2018


United Kingdom

Survey time period

2014 to 2018*

Number of respondents


Special properties

companies and in-house marketers

Method of interview

Online survey

Supplementary notes

* Most recent survey period from March to April 2018.
** n (2018) = 389; n (2017) = 664; n (2016) = 589; n (2015) = 451; n (2014) = 541;

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital marketing in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.