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Most used marketing and advertising channels in the UK 2016, by business type
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Most used marketing and advertising channels in the UK 2016, by business type
Which of the following marketing and advertising channels do you use?*
by Statista Research Department,
last edited
Mar 14, 2016
This statistic shows the results of a survey on the most used marketing and advertising channels among B2B and B2C marketers in the United Kingdom (UK) in 2016. Among B2C marketers, email marketing was most popular with 65 percent of respondents reporting to use this channel.
Which of the following marketing and advertising channels do you use?*
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| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| B2B | B2C | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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by Statista Research Department,
last edited
Mar 14, 2016
This statistic shows the results of a survey on the most used marketing and advertising channels among B2B and B2C marketers in the United Kingdom (UK) in 2016. Among B2C marketers, email marketing was most popular with 65 percent of respondents reporting to use this channel.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2016
- Region
- United Kingdom
- Survey time period
- 2016**
- Number of respondents
- 200 respondents
- Special properties
- marketers
- Supplementary notes
-
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2016
More information
- Region
- United Kingdom
- Survey time period
- 2016**
- Number of respondents
- 200 respondents
- Special properties
- marketers
- Supplementary notes
-
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
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E-mail marketing budget in the UK from 2007 to 2018
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2014
- Use of mobile marketing tactics worldwide 2016
- Adoption of future marketing channels according to marketers in the UK 2016
- Channels used for employer branding in the Netherlands 2017
- Planned investments in marketing and advertising channels in the UK 2015-2016
- Holiday season marketing: preferred online tactics among SMBs 2014
- Colombia & Mexico: most preferred types of digital marketing content 2017
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Best sources for cost-per-acquisition (CPA) for marketing in the UK 2014
- Attitudes to selected advertising and marketing messages in France 2013
- Impact of attitudes to privacy on customer acquisition in the UK 2015
- Meeting consumer expectations on privacy in the United Kingdom (UK) 2015
- Distribution of marketing spending in Sweden 2018, by channel and revenue
- Content marketing: number of audiences targeted in the United Kingdom (UK) 2014
- Share of individuals using contextual marketing in the Netherlands 2016
Studies
- Digital marketing in the United Kingdom (UK)
- B2B marketing
- Mobile marketing in the U.S.
- Content marketing
- E-mail marketing
- SME marketing in the U.S.
- E-mail marketing in the United Kingdom (UK)
- Social media marketing
- Marketing personalization
- Prioritize Search To Maximize ROI Of Marketing
- The 2012 Channel Preference Survey
- Mobile Marketing Survey 2013
- Mobile Marketing Survey 2012
- Social Media Marketing Industry Report 2019
- 2019 Trends in Personalization
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- How important is e-mail marketing within your business strategically?
- Use of selected mobile marketing tactics worldwide in 2016
- Which of the following marketing tactics will be most critical for marketers to be focusing on?*
- Which channels does your organization use for employer branding?*
- Which marketing and advertising channels will you be investing in next year?
- Preferred online marketing tactics among small and medium-sized businesses worldwide for the 2014 fall/winter holiday season
- Digital marketing content types preferred by consumers in Colombia and Mexico in 2017
- Do you adjust the message to the context of the customer?
- Do you tell the same brand story everywhere?
- Which source provides the best cost-per-acquisition for marketing?
- In general, how do you feel when a brand or a store uses the following communication or advertising messages?
- What impact will changing public attitudes to privacy have on marketing and customer acquisition?
- How do you meet consumer expectations on privacy?
- Distribution of marketing spending in Sweden in 2018, by channel and companies' revenue
- Number of audiences targeted by content marketers in the United Kingdom (UK) in 2014
- Do you apply contextual marketing?
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