This statistic shows the results of a survey on the most used marketing and advertising channels among B2B and B2C marketers in the United Kingdom (UK) in 2016. Among B2C marketers, email marketing was most popular with 65 percent of respondents reporting to use this channel.
Which of the following marketing and advertising channels do you use?*
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Statistics on Marketing in the United Kingdom
Overview
7
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Premium Statistic Marketing budget revision in the UK Q4 2022, by category
- Premium Statistic Change in the role of marketing according to UK industry professionals 2021
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic Budget distribution preference between online vs. offline marketing in the UK 2020
- Basic Statistic Advertising and marketing industry GVA in the United Kingdom (UK) 2010-2019
Employment
4
- Basic Statistic Advertising and marketing economy employment in the UK 2011-2021
- Premium Statistic Ethnic background of UK marketing professionals 2021-2023
- Premium Statistic Highest and lowest marketing salaries in the UK 2020, by industry
- Premium Statistic Salary per annum of marketing specialists in London 2022
Digital
6
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Digital marketing use in the UK 2020, by channel
- Premium Statistic Share of mobile in marketing budgets in the UK 2022
- Premium Statistic Mobile marketing & advertising budget in the UK 2020, by channel
- Premium Statistic Contribution of digital marketing to companies' performance in the UK 2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Email
5
- Basic Statistic Share of marketing budget spent on e-mail in the UK 2013-2020
- Premium Statistic E-mail marketing metrics in Great Britain 2021
- Premium Statistic E-mail marketing open rates in the UK 2021, by sector
- Premium Statistic E-mail marketing's ROI in the UK 2016-2020
- Premium Statistic Influence of e-mail marketing on consumer purchase decisions in the UK 2020
Social
5
- Premium Statistic Share of social in marketing budgets in the UK 2022
- Premium Statistic Social media used by PR agencies in the UK 2020
- Premium Statistic Motivations for taking brands onto social media in the UK 2020
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2021
- Premium Statistic Social media platforms considered for influencer marketing worldwide 2021
Further related statistics
16
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2014
- Adoption of future marketing channels according to marketers in the UK 2016
- Inbound marketing adoption by companies worldwide in 2010, by channel
- Use of inbound marketing tactics worldwide as of April 2012
- Channels used for employer brandingĀ in the Netherlands 2017
- Planned investments in marketing and advertising channels in the UK 2015-2016
- Leading direct marketing channels in the U.S. 2021
- Most in-demand agency services in the U.S. 2016
- Latin America: most preferred types of digital marketing content 2019
- Impact of attitudes to privacy on customer acquisition in the UK 2015
- Attitudes to selected advertising and marketing messages in France 2013
- Applications of MarTech software in the U.S. 2016
- Meeting consumer expectations on privacy in the United Kingdom (UK) 2015
- Marketing channels U.S. small businesses invest in 2016
- Share of digital tasks performed in-house vs. outsourced in Canada 2018
- Channels optimized for customer experience worldwide 2016
Further Content: You might find this interesting as well
Statistics
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2014
- Adoption of future marketing channels according to marketers in the UK 2016
- Inbound marketing adoption by companies worldwide in 2010, by channel
- Use of inbound marketing tactics worldwide as of April 2012
- Channels used for employer brandingĀ in the Netherlands 2017
- Planned investments in marketing and advertising channels in the UK 2015-2016
- Leading direct marketing channels in the U.S. 2021
- Most in-demand agency services in the U.S. 2016
- Latin America: most preferred types of digital marketing content 2019
- Impact of attitudes to privacy on customer acquisition in the UK 2015
- Attitudes to selected advertising and marketing messages in France 2013
- Applications of MarTech software in the U.S. 2016
- Meeting consumer expectations on privacy in the United Kingdom (UK) 2015
- Marketing channels U.S. small businesses invest in 2016
- Share of digital tasks performed in-house vs. outsourced in Canada 2018
- Channels optimized for customer experience worldwide 2016
ALF Insight. (March 14, 2016). Which of the following marketing and advertising channels do you use?* [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/647959/most-used-marketing-and-advertising-channels-by-business-type-uk/
ALF Insight. "Which of the following marketing and advertising channels do you use?*." Chart. March 14, 2016. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/647959/most-used-marketing-and-advertising-channels-by-business-type-uk/
ALF Insight. (2016). Which of the following marketing and advertising channels do you use?*. Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/647959/most-used-marketing-and-advertising-channels-by-business-type-uk/
ALF Insight. "Which of The following Marketing and Advertising Channels Do You Use?*." Statista, Statista Inc., 14 Mar 2016, https://www.statista.com/statistics/647959/most-used-marketing-and-advertising-channels-by-business-type-uk/
ALF Insight, Which of the following marketing and advertising channels do you use?* Statista, https://www.statista.com/statistics/647959/most-used-marketing-and-advertising-channels-by-business-type-uk/ (last visited March 26, 2023)
Which of the following marketing and advertising channels do you use?* [Graph], ALF Insight, March 14, 2016. [Online]. Available: https://www.statista.com/statistics/647959/most-used-marketing-and-advertising-channels-by-business-type-uk/