Average number of Facebook friends Australia 2018, by age group

Young people in Australia are more likely to have more friends on Facebook, with the average user between the ages of 18 to 29 years having almost 400 friends on the platform. This is in contrast with senior citizens (65 years and above) who seem to be more selective, having an average of just under 70 friends on Facebook.

The most used social media platform

  Australia has very high social media penetration rate, with a majority of the population having an account on a social media platform. It is partially due to the country’s high internet penetration rate and cultural influences from the western world on social media trends. Furthermore, the number of Facebook users in Australia has been increasing steadily, with a forecast of approximately 11.5 million Australians having an account on the social media platform by the year 2022. This figure would represent more than 40 percent of the nation’s population, making it the most used social media platform in Australia. 

Demographics of Facebook users

  The use of Facebook in Australia is dominated by 25- to 34-year-old millennials, with around 4.4 million Australians in this age bracket using the social networking site in 2018. Younger generations in Australia are also more active Facebook users with those between 18 to 29 years using the platform four times more per week than those over the age of 65 years. Elderly users of social media however were most likely to have a Facebook account in comparison to other generations.   

Average number of Facebook friends in Australia as of April 2018, by age group

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Release date

June 2018



Survey time period

March 1 to April 5, 2018

Number of respondents

1,099 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

This question was phrased by the source as follows: "How many different friends, contacts or followers do you have on each of these social networking sites?"

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