B2B marketing automation for customer nurturing in the Benelux region 2016

Published by Statista Research Department, Jul 1, 2016
This statistic displays the results of a survey on B2B marketing automation for customer nurturing in Belgium, Luxembourg and the Netherlands in 2016. As of 2016, almost 20 percent of the respondents with B2B websites said that they did not have the software to use marketing automation to nurture customers after a purchase.

Do you use marketing automation to nurture B2B customers after a purchase?

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Release date

2016

Region

Belgium, Luxembourg, Netherlands

Survey time period

2016

Number of respondents

200 respondents

Special properties

only B2B respondents; respondents range from marketing managers, to e-commerce marketers and C-level suite; the source does not specify the date of the survey nor does it specify the type of survey

Supplementary notes

This question was phrased by the source as follows: "Do you use marketing automation to nurture customers after a purchase?"

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