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Ranking of reasons for mobile purchases in India -by gender 2016

The statistic represents the results of a survey among 3G mobile users across India about the ranking of reasons for mobile purchases in 2016, distributed by gender. During the surveyed period, lower prices ranked first for reasons to purchase online using a smart phone, while 18 percent of women and approximately 17 percent of men bought products online due to sales for special occasions.

Ranking of reasons for mobile purchases by Indians in 2016, by gender

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Release date

July 2016



Survey time period

April to May 2016

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Across six major cities among users with 3G mobiles

Supplementary notes

Survey question as phrased by the source: What makes you buy a product online?

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Statistics on "Smartphone market in India"

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