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Likelihood of fans supporting products/services of NCAA sponsors 2017

Are you more or less likely to consciously support a company by purchasing its products/services if the company is an official NCAA sponsor?

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Release date

May 2017


United States

Survey time period

March 28 - April 4, 2017

Number of respondents

400 respondents

Age group

18 years and older

Special properties

Big fans of NCAA basketball and football; Watch/listen/attend at least 20 (avid) / 5 (casual) NCAA basketball games per season; Have a favorite NCAA basketball team

Method of interview

Online panel

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