Are you more or less likely to consciously support a company by purchasing its products/services if the company is an official NCAA sponsor?
Likelihood of fans supporting products/services of NCAA sponsors 2017
The statistic shows whether respondents were more or less likely to consciously support a company by purchasing its products/services if the company is an official NCAA sponsor. In 2016, 51 percent of avid fans said it was more likely they would do so.
Are you more or less likely to consciously support a company by purchasing its products/services if the company is an official NCAA sponsor?
More likelyUnaffected or less likely
2016 Avid fans51%49%
2017 Avid fans58.7%41.2%
2016 Casual fans40%60%
2017 Casual fans40.7%59.3%
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Source

Release date

May 2017

Region

United States

Survey time period

March 28 - April 4, 2017

Number of respondents

400 respondents

Age group

18 years and older

Special properties

Big fans of NCAA basketball and football; Watch/listen/attend at least 20 (avid) / 5 (casual) NCAA basketball games per season; Have a favorite NCAA basketball team

Method of interview

Online panel

Likelihood of fans supporting products/services of NCAA sponsors 2017
The statistic shows whether respondents were more or less likely to consciously support a company by purchasing its products/services if the company is an official NCAA sponsor. In 2016, 51 percent of avid fans said it was more likely they would do so.
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Statistics on "NCAA college sports"
  • The NCAA - college sports
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  • College football
  • College basketball
  • March Madness
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