Fans' awareness of NCAA sponsors (credit card companies) 2017

Published by Christina Gough, Jul 27, 2018
The statistic shows which of the credit card companies respondents think is an official sponsor of the NCAA. In 2017, 48.5 percent of avid fans said it was Capital One, which has been an official sponsor of the NCAA since 2010.

Which of the following credit card companies is an official sponsor of the NCAA?

Avid fansCasual fans
Capital One*48.5%50%
Bank of America8.3%5.7%
Chase3.4%5.2%
Citi5.3%2.1%
I'm not sure25.2%30.9%
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Source

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Release date

May 2017

Region

United States

Survey time period

March 28 - April 4, 2017

Number of respondents

400 respondents

Age group

18 years and older

Special properties

Big fans of NCAA basketball and football; Watch/listen/attend at least 20 NCAA basketball games per season; Have a favorite NCAA basketball team

Method of interview

Online panel

Supplementary notes

* Capital One has been an official sponsor of the NCAA since 2010

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College Sports (NCAA)Sporting Goods Industry in the U.S.National Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)
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