This statistic shows how consumers' views of supermarket brands have changed since the 'horsemeat scandal' in Great Britain in 2013, by supermarket. According to the survey, 20 percent of respondents have a less favourable attitude towards Tesco, whereas only 4 percent of respondents view Waitrose less favourably. For the majority their view of supermarkets has stayed the same.
Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?
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- Loyalty card programs as influential for shopping at particular grocery retailer 2015
- Share of U.S. consumers would buy groceries online if delivery were cheaper 2017
- Leading supermarket brands ranked by Buzz score in the United Kingdom (UK) 2019
Ipsos. (January 11, 2014). Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? [Graph]. In Statista. Retrieved June 06, 2023, from https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. "Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?." Chart. January 11, 2014. Statista. Accessed June 06, 2023. https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. (2014). Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?. Statista. Statista Inc.. Accessed: June 06, 2023. https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. "Would You Say Your Opinion of The following Supermarkets Has Become More Favourable, Less Favourable or Stayed The Same?." Statista, Statista Inc., 11 Jan 2014, https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos, Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? Statista, https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/ (last visited June 06, 2023)
Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? [Graph], Ipsos, January 11, 2014. [Online]. Available: https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/