View of supermarket brands since the 'horsemeat scandal' in Great Britain 2013

Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?

by Statista Research Department, last edited Jan 11, 2014
View of supermarket brands since the 'horsemeat scandal' in Great Britain 2013 This statistic shows how consumers' views of supermarket brands have changed since the 'horsemeat scandal' in Great Britain in 2013, by supermarket. According to the survey, 20 percent of respondents have a less favourable attitude towards Tesco, whereas only 4 percent of respondents view Waitrose less favourably. For the majority their view of supermarkets has stayed the same.
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Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?

Loading statistic...
The sameLess favourableMore favourableNot sure/Don't know
Tesco68%20%2%10%
Asda75%10%3%12%
Sainsbury's77%6%7%11%
Morrisons77%6%5%12%
Waitrose75%4%5%15%
Iceland69%14%3%14%
Lidl74%8%4%15%
Aldi74%6%4%15%
The Co-operative77%6%3%14%
The sameLess favourableMore favourableNot sure/Don't know
Tesco68%20%2%10%
Asda75%10%3%12%
Sainsbury's77%6%7%11%
Morrisons77%6%5%12%
Waitrose75%4%5%15%
Iceland69%14%3%14%
Lidl74%8%4%15%
Aldi74%6%4%15%
The Co-operative77%6%3%14%
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by Statista Research Department, last edited Jan 11, 2014
This statistic shows how consumers' views of supermarket brands have changed since the 'horsemeat scandal' in Great Britain in 2013, by supermarket. According to the survey, 20 percent of respondents have a less favourable attitude towards Tesco, whereas only 4 percent of respondents view Waitrose less favourably. For the majority their view of supermarkets has stayed the same.
Show more
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