View of supermarket brands since the 'horsemeat scandal' in Great Britain 2013

This statistic shows how consumers' views of supermarket brands have changed since the 'horsemeat scandal' in Great Britain in 2013, by supermarket. According to the survey, 20 percent of respondents have a less favourable attitude towards Tesco, whereas only 4 percent of respondents view Waitrose less favourably. For the majority their view of supermarkets has stayed the same.

Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?

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Source

In cooperation with
Ipsos
Release date

January 2014

Region

United Kingdom (Great Britain)

Survey time period

December 13 to 17 2013

Number of respondents

966 respondents

Age group

16-75 years

Special properties

All who are aware of the horsemeat scandal

Method of interview

Online interview

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