Most popular online shopping website features according to consumers in the United States as of December 2016

E-retail features used by consumers in the United States 2016 This statistic ranks the most popular online shopping website features according to consumers in the United States as of December 2016. During a consumer survey, 68 percent of respondents accessed their previous purchase history when shopping with online merchants.
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Share of respondents
Easy checkout74%
Ability to automatically apply gift card credit at time of purchase72%
Previous purchase history68%
Wishlist/save for later list64%
Recommendations tailored to me39%
Order online/pick-up in store30%
New customer discount for first purchase30%
Live help29%
Share of respondents
Easy checkout74%
Ability to automatically apply gift card credit at time of purchase72%
Previous purchase history68%
Wishlist/save for later list64%
Recommendations tailored to me39%
Order online/pick-up in store30%
New customer discount for first purchase30%
Live help29%
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Description Source More information
This statistic ranks the most popular online shopping website features according to consumers in the United States as of December 2016. During a consumer survey, 68 percent of respondents accessed their previous purchase history when shopping with online merchants.
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Release date
January 2017
Region
United States
Survey time period
December 2016
Number of respondents
total survey n=1,013
Age group
18 years and older
Special properties
n=682 shopping with online merchants
Method of interview
Online survey
Supplementary notes
Question: "Please indicate whether you have used each of the online shopping features shown below when shopping with [ONLINE MERCHANTS]. - Yes, have used this."

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