E-retail features used by consumers in the United States 2016

Most popular online shopping website features according to consumers in the United States as of December 2016

by J. Clement, last edited Apr 13, 2018
E-retail features used by consumers in the United States 2016 This statistic ranks the most popular online shopping website features according to consumers in the United States as of December 2016. During a consumer survey, 68 percent of respondents accessed their previous purchase history when shopping with online merchants.
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Most popular online shopping website features according to consumers in the United States as of December 2016

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Share of respondents
Easy checkout74%
Ability to automatically apply gift card credit at time of purchase72%
Previous purchase history68%
Wishlist/save for later list64%
Recommendations tailored to me39%
Order online/pick-up in store30%
New customer discount for first purchase30%
Live help29%
Share of respondents
Easy checkout74%
Ability to automatically apply gift card credit at time of purchase72%
Previous purchase history68%
Wishlist/save for later list64%
Recommendations tailored to me39%
Order online/pick-up in store30%
New customer discount for first purchase30%
Live help29%
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by J. Clement, last edited Apr 13, 2018
This statistic ranks the most popular online shopping website features according to consumers in the United States as of December 2016. During a consumer survey, 68 percent of respondents accessed their previous purchase history when shopping with online merchants.
Show more
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