E-retail features used by consumers in the United States 2016

This statistic ranks the most popular online shopping website features according to consumers in the United States as of December 2016. During a consumer survey, 68 percent of respondents accessed their previous purchase history when shopping with online merchants.

Most popular online shopping website features according to consumers in the United States as of December 2016

Share of respondents
Easy checkout74%
Ability to automatically apply gift card credit at time of purchase72%
Previous purchase history68%
Wishlist/save for later list64%
Recommendations tailored to me39%
Order online/pick-up in store30%
New customer discount for first purchase30%
Live help29%
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Sources

Release date

January 2017

Region

United States

Survey time period

December 2016

Number of respondents

total survey n=1,013

Age group

18 years and older

Special properties

n=682 shopping with online merchants

Method of interview

Online survey

Supplementary notes

Question: "Please indicate whether you have used each of the online shopping features shown below when shopping with [ONLINE MERCHANTS]. - Yes, have used this."

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