Likelihood to buy again after a poor returns experience in the U.S. 2022
In 2022, a survey revealed that more than six out of ten U.S. consumers would be hesitant to shop again at a store after a negative return experience. Of those surveyed, 16 percent indicated that a bad experience would not affect their decision to make future purchases with the same retailer. Meanwhile, 13 percent stated that it would likely impact their willingness to re-engage with the brand.
