Bracketing frequency among online shoppers in the U.S. 2022
According to a 2022 survey, 14 percent of online shoppers in the U.S. shop in bracketing all the time. Another 29 percent reported occasionally buying multiple versions of an item to try them on and returning the ones they didn't like or didn't fit. Meanwhile, 38 percent said they do not engage in this practice, and another 20 percent stated doing so when sizing was unclear.
