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Bracketing online purchases by country 2019

In a 2019 survey, 72 percent of respondents in Germany stated that they bracket their purchases to find the best fitting size of a product. During that same survey, 44 percent of surveyed people in Australia revealed that they buy multiple versions of an item and return those that do not fit well.

Bracketing online purchases in 2019, by country *

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Release date

September 2019



Survey time period

summer of 2019

Number of respondents

3,519 respondents

Age group

19-65 years

Special properties

online return consumers across five countries

Supplementary notes

Number of respondents in the U.S., U.K., France, Germany and Australia were 1,001, 1,009, 500, 503 and 506 respectively.
* Bracketing is defined as buying multiple versions of an item, trying on at home and returning those that don't fit.

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