Share of marketeers with customer knowledge in the Netherlands 2016, by source

Which sources do you use to gain customer knowledge?

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

May 2016



Survey time period

April 15, 2016 to April 25, 2016

Number of respondents

235 respondents

Special properties

respondents were selected from the marketing database of the source, which notes: "this included individuals who indicated they work in retail (marketing) and/or are interested in retail and e-commerce"

Method of interview

Online survey

Supplementary notes

The source defines contextual marketing as follows: "Marketing where the message tuned optimally to the context of the recipient. The context can be, for example: the current location, a latent need, a previous purchase or personal preferences. In short, these are the signals and data which are of importance to optimize the content of the marketing message at any time during the customer journey."

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry


About the region


Selected statistics


Other regions


Related statistics


Further related statistics

Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.