This statistic shows the share of marketeers with customer knowledge in the Netherlands in 2016, by source. Respondents were asked to answer the survey question: "Which sources do you use to gain customer knowledge?". As of 2016, roughly 30 percent of the Dutch respondents used social media as a source to gain customer knowledge.
Which sources do you use to gain customer knowledge?
respondents were selected from the marketing database of the source, which notes: "this included individuals who indicated they work in retail (marketing) and/or are interested in retail and e-commerce"
Method of interview
Online survey
Supplementary notes
The source defines contextual marketing as follows: "Marketing where the message tuned optimally to the context of the recipient. The context can be, for example: the current location, a latent need, a previous purchase or personal preferences. In short, these are the signals and data which are of importance to optimize the content of the marketing message at any time during the customer journey."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Adformatie. (May 30, 2016). Which sources do you use to gain customer knowledge? [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/661286/share-of-marketeers-with-customer-knowledge-in-the-netherlands-by-source/
Adformatie. "Which sources do you use to gain customer knowledge?." Chart. May 30, 2016. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/661286/share-of-marketeers-with-customer-knowledge-in-the-netherlands-by-source/
Adformatie. (2016). Which sources do you use to gain customer knowledge?. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/661286/share-of-marketeers-with-customer-knowledge-in-the-netherlands-by-source/
Adformatie. "Which Sources Do You Use to Gain Customer Knowledge?." Statista, Statista Inc., 30 May 2016, https://www.statista.com/statistics/661286/share-of-marketeers-with-customer-knowledge-in-the-netherlands-by-source/
Adformatie, Which sources do you use to gain customer knowledge? Statista, https://www.statista.com/statistics/661286/share-of-marketeers-with-customer-knowledge-in-the-netherlands-by-source/ (last visited September 19, 2024)
Which sources do you use to gain customer knowledge? [Graph], Adformatie, May 30, 2016. [Online]. Available: https://www.statista.com/statistics/661286/share-of-marketeers-with-customer-knowledge-in-the-netherlands-by-source/