This statistic shows the usage of coupons by consumers in the United States in 2016, by gender. The survey revealed that 26 percent of female respondents stated that they only use coupons/gift cards if they see a really good deal.
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U.S. consumers: Usage of coupons in 2016
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U.S. consumers usage of coupons in 2016, by gender
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This statistic shows the usage of coupons by consumers in the United States in 2016, by gender. The survey revealed that 26 percent of female respondents stated that they only use coupons/gift cards if they see a really good deal.
| Female | Male | Grand Total | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Female | Male | Grand Total | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
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This statistic shows the usage of coupons by consumers in the United States in 2016, by gender. The survey revealed that 26 percent of female respondents stated that they only use coupons/gift cards if they see a really good deal.
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- Release date
- January 2017
- Region
- United States
- Survey time period
- August 8 to 20, 2016
- Number of respondents
- total survey n=940
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Original question: "How do you use coupons? Please select the statement that best describes the way you use coupons."
Total number of respondents by gender:
Female: 550
Male: 390
More information
- Region
- United States
- Survey time period
- August 8 to 20, 2016
- Number of respondents
- total survey n=940
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Original question: "How do you use coupons? Please select the statement that best describes the way you use coupons."
Total number of respondents by gender:
Female: 550
Male: 390
Other interesting statistics
U.S. Millennial digital & in-store coupon usage frequency 2017
U.S. coupons sites mobile visits share 2017
+
+Total number of coupons distributed in the U.S. 2011-2016
+
+Methods of coupon redemption in the U.S. 2016
+
+Total number of coupons redeemed in the U.S. 2005-2016
Importance of discount & coupons in digital purchases in the U.S. 2018, by age group
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Coupon market trends in the United States
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Statistics on "Coupon market in the United States"
- Overview
The most important statistics
- What are you currently saving for?Reasons for saving money in the U.S. 2017
- Total number of coupons distributed in the United States from 2011 to 2016 (in billions)Total number of coupons distributed in the U.S. 2011-2016
- Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)Total number of coupons redeemed in the U.S. 2005-2016
- Methods of coupon redemption in the United States in 2016Methods of coupon redemption in the U.S. 2016
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)Face value of food & non-food FSI coupons in the U.S. 2013-2017
- Digital coupons
The most important statistics
- Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age groupImportance of discount & coupons in digital purchases in the U.S. 2018, by age group
- Most popular sources for finding online coupons according to users in the United States as of August 2016Leading digital coupon sources according to U.S. users 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for fashion purchases 2016
- Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for furniture purchases 2016
- Share of mobile-only visitors to leading couponing platforms in the United States in October 2017U.S. coupons sites mobile visits share 2017
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017U.S. Millennial digital & in-store coupon usage frequency 2017
- Food coupons
The most important statistics
- Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*U.S. shoppers who have redeemed grocery coupons by type 2017
- Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*U.S. Gen X shoppers who have redeemed grocery coupons by type 2017
- How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?Share of U.S. consumers who use coupons for food at restaurants or retail stores 2016
- Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016
- Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2018Biggest benefits of mobile devices per grocery retailers in the United States in 2018
- Consumer Behavior
The most important statistics
- Main reasons to look for coupons among consumers in the United States 2017Reasons to look for coupons in the U.S. 2017
- Main reasons to look for coupons among consumers in the United States 2017, by genderReasons to look for coupons in the U.S. by gender 2017
- Influence of coupons on purchase decisions in the United States in 2017, by product categoryInfluence of coupons on purchase decisions in the U.S. 2017, by category
- Reasons U.S. consumers used coupons in 2016, by age groupReasons U.S. consumers used coupons in 2016
- U.S. consumers usage of coupons in 2016, by genderU.S. consumers: Usage of coupons in 2016
- To what extent would you be trusting, if at all, of a coupon you received in the mail*?Trusting coupons received in the mail in the U.S. 2017
- Have you ever purchased something specifically because you had a coupon for it, even though you didn't need the item you purchased?Purchasing unneeded items specifically because of coupons in the U.S. 2017, by gender
- Frequency of looking for coupons via print media* in the United States in 2017, by genderFrequency of looking for coupons via print media in the U.S. 2017, by gender
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Position of counsumers of the U.S. regarding coupons in 2016
- U.S. consumers who would share their purchasing behavior to redeem a coupon 2016
- Actions U.S. consumers would frequently do to redeem a coupon or gift card in 2016
- U.S. consumers who would switch products to redeem a coupon or gift card in 2016
- Types of product coupons frequently or occasionally used at restaurants by consumers
- Share of U.S. consumers who use coupons for fast-moving consumer goods at restaurants
- Types of product sales U.S. consumers found interesting in 2016
- U.S. consumers who would purchase a product earlier/later to redeem a coupon in 2016
- Amount of money U.S. consumers saved using coupons in the last year
- Share of U.S. consumers who use coupons for food delivery services at restaurants
- Share of U.S. consumers who redeemed coupons at brick-and-mortar retail stores 2016
- Share of U.S. consumers who took advantage of discount coupons or gift cards 2016
- U.S. consumers who would switch brands to redeem a coupon or gift card in 2016
- Share of U.S. consumers who use coupons for health/wellness services at restaurants
- Share of U.S. consumers who use coupons for media products at restaurants 2016
- Sources used by U.S. consumers to obtain a coupon to receive a discount 2013
- Share of U.S. consumers who use coupons for furniture at restaurants or retail stores
- Usage of leading loyalty schemes in Germany 2016
- United States: time spent on pre-purchase product research 2015
- Usage frequency of loyalty schemes in retail in Germany 2016
Studies
- Coupon market in the United States
- Coupon and promotional offer usage in the United Kingdom (UK)
- Millennials in the U.S.: Consumer goods and shopping behavior
- Millennials in the U.S.: Grocery shopping behavior
- Food shopping behavior in the United Kingdom (UK)
- Food shopping behavior in the U.S.
- Baby Boomers in the U.S.: Grocery shopping behavior
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- U.S. online grocery retail
- Chewing gum market in the U.S.
- Hispanics in the U.S.: Shopping behavior
- Pizza retail market in the U.S.
- Skin care market in the U.S.
- Face masks market in the U.S.
- Hair care and shampoo market in the U.S.
Statistics on the topic
Free statistics
- Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
- Share of mobile-only visitors to leading couponing platforms in the United States in October 2017
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017
- U.S. consumers’ shopping strategies to save money on holiday gifts in 2017, by strategy*
Premium Statistics
- What are you currently saving for?
- Total number of coupons distributed in the United States from 2011 to 2016 (in billions)
- Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)
- Methods of coupon redemption in the United States in 2016
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
- Most popular sources for finding online coupons according to users in the United States as of August 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016
- Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016
- Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
- Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
- How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?
- Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016
- Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2018
- Main reasons to look for coupons among consumers in the United States 2017
- Main reasons to look for coupons among consumers in the United States 2017, by gender
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Reasons U.S. consumers used coupons in 2016, by age group
- U.S. consumers usage of coupons in 2016, by gender
- To what extent would you be trusting, if at all, of a coupon you received in the mail*?
- Have you ever purchased something specifically because you had a coupon for it, even though you didn't need the item you purchased?
- Frequency of looking for coupons via print media* in the United States in 2017, by gender
- Opinions of consumers of the United States regarding coupons in 2016, by gender
- When a coupon or gift card is interesting to you, would you share your purchasing behavior to redeem it?
- When a coupon or gift card is interesting to you, what are you frequentlly or occasionally willing to do in order to redeem it?
- When a coupon or gift card is interesting to you, would you switch products to redeem it?
- Types of product coupons frequently or occasionally used at restaurants or bricks-and-mortar retail stores by U.S. consumers in 2016
- How often do you use coupons for fast-moving consumer goods (e.g. dishwashing detergent, laundry detergent, paper tissues) at restaurants or bricks-and-mortar retail stores?
- Regarding what products do you find sales interesting in general?
- When a coupon or gift card is interesting to you, would you purchase a product earlier/later than originally planned to redeem it?
- Amount of money U.S. consumers saved using coupons in the last year in 2016, by net income households members
- How often do you use coupons for restaurants & food delivery services at restaurants or bricks-and-mortar retail stores?
- How often do you redeem coupons at brick-and-mortar retail stores (e.g. SuperTarget, Walmart Supercenters, Nordstrom, etc.)
- How often do you take advantage of discount coupons or gift cards?
- When a coupon or gift card is interesting to you, would you switch brands to redeem it?
- How often do you use coupons for health and wellness services at restaurants or bricks-and-mortar retail stores?
- How often do you use coupons for media products (e.g. books, CDs, newspapers) at restaurants or bricks-and-mortar retail stores?
- Thinking about all of the shopping you have done in the past 90 days, which of the following sources have you used to obtain any type of coupon(s) in order to receive a dollar or percentage-off discount?
- How often do you use coupons for furniture at restaurants or bricks-and-mortar retail stores in 2016?
- Which loyalty or discount programs do take part in?*
- When did you start collecting information or gathering input to inform your purchase?
- How often do you use bonus programs (i.e. loyalty cards to collect points)?*
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