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U.S. consumers: Usage of coupons in 2016
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U.S. consumers: Usage of coupons in 2016
U.S. consumers usage of coupons in 2016, by gender
This statistic shows the usage of coupons by consumers in the United States in 2016, by gender. The survey revealed that 26 percent of female respondents stated that they only use coupons/gift cards if they see a really good deal.
U.S. consumers usage of coupons in 2016, by gender
| Female | Male | Grand Total | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Female | Male | Grand Total | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Description
Source
More information
This statistic shows the usage of coupons by consumers in the United States in 2016, by gender. The survey revealed that 26 percent of female respondents stated that they only use coupons/gift cards if they see a really good deal.
Show more- Show sources information
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- Release date
- January 2017
- Region
- United States
- Survey time period
- August 8 to 20, 2016
- Number of respondents
- total survey n=940
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Original question: "How do you use coupons? Please select the statement that best describes the way you use coupons."
Total number of respondents by gender:
Female: 550
Male: 390
Source
- Show sources information
- Show publisher information
- Release date
- January 2017
More information
- Region
- United States
- Survey time period
- August 8 to 20, 2016
- Number of respondents
- total survey n=940
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Original question: "How do you use coupons? Please select the statement that best describes the way you use coupons."
Total number of respondents by gender:
Female: 550
Male: 390
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Coupon market trends in the United States
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Statistics on "Coupon market in the United States"
- Overview
The most important statistics
- What are you currently saving for?Reasons for saving money in the U.S. 2017
- Total number of coupons distributed in the United States from 2011 to 2016 (in billions)Total number of coupons distributed in the U.S. 2011-2016
- Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)Total number of coupons redeemed in the U.S. 2005-2016
- Methods of coupon redemption in the United States in 2016Methods of coupon redemption in the U.S. 2016
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)Face value of food & non-food FSI coupons in the U.S. 2013-2017
- Digital coupons
The most important statistics
- Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age groupImportance of discount & coupons in digital purchases in the U.S. 2018, by age group
- Most popular sources for finding online coupons according to users in the United States as of August 2016Leading digital coupon sources according to U.S. users 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for fashion purchases 2016
- Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for furniture purchases 2016
- Share of mobile-only visitors to leading couponing platforms in the United States in October 2017U.S. coupons sites mobile visits share 2017
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017U.S. Millennial digital & in-store coupon usage frequency 2017
- Food coupons
The most important statistics
- Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*U.S. shoppers who have redeemed grocery coupons by type 2017
- Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*U.S. Gen X shoppers who have redeemed grocery coupons by type 2017
- How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?Share of U.S. consumers who use coupons for food at restaurants or retail stores 2016
- Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016
- Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2018Biggest benefits of mobile devices per grocery retailers in the United States in 2018
- Consumer Behavior
The most important statistics
- Main reasons to look for coupons among consumers in the United States 2017Reasons to look for coupons in the U.S. 2017
- Main reasons to look for coupons among consumers in the United States 2017, by genderReasons to look for coupons in the U.S. by gender 2017
- Influence of coupons on purchase decisions in the United States in 2017, by product categoryInfluence of coupons on purchase decisions in the U.S. 2017, by category
- Reasons U.S. consumers used coupons in 2016, by age groupReasons U.S. consumers used coupons in 2016
- U.S. consumers usage of coupons in 2016, by genderU.S. consumers: Usage of coupons in 2016
- To what extent would you be trusting, if at all, of a coupon you received in the mail*?Trusting coupons received in the mail in the U.S. 2017
- Have you ever purchased something specifically because you had a coupon for it, even though you didn't need the item you purchased?Purchasing unneeded items specifically because of coupons in the U.S. 2017, by gender
- Frequency of looking for coupons via print media* in the United States in 2017, by genderFrequency of looking for coupons via print media in the U.S. 2017, by gender
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Position of counsumers of the U.S. regarding coupons in 2016
- Share of U.S. consumers who use coupons for care products at restaurants in 2016
- Share of U.S. consumers who use coupons for media products at restaurants 2016
- Types of product sales U.S. consumers found interesting in 2016
- Share of U.S. consumers who took advantage of rewards programs 2016, by age
- U.S. consumers who would recommend products on social media to redeem a coupon
- Share of U.S. consumers who took advantage of current deals from weekly ads 2016
- U.S. consumers who would switch stores to redeem a coupon or gift card 2016
- Share of U.S. consumers who use coupons for household appliances at restaurants
- Share of U.S. consumers who took advantage of different kinds of discounts or deals
- Reasons U.S. consumers have for not joining a rewards program 2016
- U.S. consumers who would stock up with products to redeem a coupon or gift card 2016
- Reasons that would make U.S. consumers consider using coupons more often 2016
- Share of U.S. consumers who use coupons for furniture at restaurants or retail stores
- Share of U.S. consumers who use coupons for consumer electronics at restaurants 2016
- Rewards U.S. consumers redeemed their points for in 2016, by income
- Back-to-college shopping in the U.S.: purchases influenced 2016, by special offers
- U.S. gift card selection criteria 2016, by importance
- Usage frequency of loyalty schemes in retail in Germany 2016
- Latvia: channels of product discovery 2015
Studies
- Coupon market in the United States
- Coupon and promotional offer usage in the United Kingdom (UK)
- Pizza retail market in the U.S.
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- Millennials in the U.S.: Consumer goods and shopping behavior
- U.S. online grocery retail
- Millennials in the U.S.: Grocery shopping behavior
- Food shopping behavior in the United Kingdom (UK)
- Chewing gum market in the U.S.
- Hispanics in the U.S.: Shopping behavior
- Food shopping behavior in the U.S.
- Baby Boomers in the U.S.: Grocery shopping behavior
- Skin care market in the U.S.
- Face masks market in the U.S.
- Hair care and shampoo market in the U.S.
Statistics on "Coupon market in the United States"
- What are you currently saving for?
- Total number of coupons distributed in the United States from 2011 to 2016 (in billions)
- Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)
- Methods of coupon redemption in the United States in 2016
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
- Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
- Most popular sources for finding online coupons according to users in the United States as of August 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016
- Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016
- Share of mobile-only visitors to leading couponing platforms in the United States in October 2017
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017
- Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
- Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
- How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?
- Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016
- Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2018
- Main reasons to look for coupons among consumers in the United States 2017
- Main reasons to look for coupons among consumers in the United States 2017, by gender
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Reasons U.S. consumers used coupons in 2016, by age group
- U.S. consumers usage of coupons in 2016, by gender
- To what extent would you be trusting, if at all, of a coupon you received in the mail*?
- Have you ever purchased something specifically because you had a coupon for it, even though you didn't need the item you purchased?
- Frequency of looking for coupons via print media* in the United States in 2017, by gender
- U.S. consumers’ shopping strategies to save money on holiday gifts in 2017, by strategy*
- Opinions of consumers of the United States regarding coupons in 2016, by gender
- How often do you use coupons for cosmetics and personal care products at restaurants or bricks-and-mortar retail stores?
- How often do you use coupons for media products (e.g. books, CDs, newspapers) at restaurants or bricks-and-mortar retail stores?
- Regarding what products do you find sales interesting in general?
- Share of U.S. consumers who took advantage of rewards programs in 2016, by age
- When a coupon or gift card is interesting to you, would you recommend or like products/services on social media to redeem it?
- How often do you take advantage of current deals from weekly ads?
- When a coupon or gift card is interesting to you, would you switch stores to redeem it?
- How often do you use coupons for household appliances at restaurants or bricks-and-mortar retail stores?
- Share of U.S. consumers who took advantage of different kinds of discounts or deals in 2016, by age group
- If you have decided against joining a rewards program in the past, what was/were the decisive reason(s) for you to do so?
- When a coupon or gift card is interesting to you, would you stock up with products to redeem it?
- Which reasons would make you consider using coupons or gift cards more often in the future?
- How often do you use coupons for furniture at restaurants or bricks-and-mortar retail stores in 2016?
- How often do you use coupons for consumer electronics at restaurants or bricks-and-mortar retail stores?
- For what reward(s) do you usually redeem your points?
- What percentage of the back-to-college purchases you have already made were influenced by coupons, sales, and/or promotions?
- Gift card selection criteria in the United States in 2016, by importance
- How often do you use bonus programs (i.e. loyalty cards to collect points)?*
- How exactly did you first come across this product or offer during product research/shopping?
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