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Argentina: most active social media platforms 2018

As of the third quarter 2018, YouTube was the most popular social media platform in Argentina with 93 percent of users surveyed saying that they use it. Facebook and WhatsApp – both owned by Facebook, Inc. – were each mentioned by 91 percent of respondents in the South American country. Overall, more than nine out of ten internet users in Argentina were on social media as of January 2020.

YouTube for kids

The three YouTube channels in Argentina with the largest number of video views as of August 2019 are all focused on children. El Reino Infantil, a hit created by Argentinian entrepreneur Roberto Pumar, along with DisneyChannelLA and La Granja de Zenón (which is another series by Pumar) collectively had over 39 billion views. Meanwhile, more than two thirds of kids in Argentina aged between three and 13 used YouTube in 2019, suggesting that this type of online content finds a welcoming audience in the South American country.

Popularity on Instagram

Another social media platform controlled by Mark Zuckerberg is relevant in Argentina. President Alberto Fernández is one of the Latin American political leaders with the largest number of followers on Instagram, only second to Jair Bolsonaro, from Brazil. Instagram even reflects the rivalry between Argentinians and Brazilians when it comes to soccer. As of December 2019, Lionel Messi was the Latin American athlete with the most Instagram followers, while Neymar ranked second.

Leading social media platforms in Argentina as of 3rd quarter 2018

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Release date

January 2019



Survey time period

Q2 and Q3 2018

Age group

16 to 64 years

Special properties

Includes messaging apps.

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