A survey carried out during from January 2023 to January 2024 found that 59.7 percent of French internet users utilized search engines as one of their primary channels when actively looking for more information about brands, products, and services. Social networks were ranked second with 32.1 percent of respondents stating that they mainly used them when researching brands.
Primary brand online research channels according to internet users in France as of January 2024
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DataReportal. (February 21, 2024). Primary brand online research channels according to internet users in France as of January 2024 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
DataReportal. "Primary brand online research channels according to internet users in France as of January 2024." Chart. February 21, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
DataReportal. (2024). Primary brand online research channels according to internet users in France as of January 2024. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
DataReportal. "Primary Brand Online Research Channels According to Internet Users in France as of January 2024." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
DataReportal, Primary brand online research channels according to internet users in France as of January 2024 Statista, https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/ (last visited October 31, 2024)
Primary brand online research channels according to internet users in France as of January 2024 [Graph], DataReportal, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1260004/online-channels-for-brands-research-france/
