During a survey carried out among consumers and social media users in France in December 2022, it was found that 68 percent of respondents believed that banning scams was a top priority in order to make influencers' work more ethical. According to a survey carried out a year later among creators in France, the same issue was outlined as most problematic when it came to ethical concerns. Another 67 percent of creators also claimed that the insurance of transparent partnerships was of big importance when it came to ethics and their work.
Leading consumer and creators priorities related to ethical influencer marketing in France as of December 2023
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Reech. (February 20, 2024). Leading consumer and creators priorities related to ethical influencer marketing in France as of December 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1453883/ethical-consumer-creators-demands-influencers-france/
Reech. "Leading consumer and creators priorities related to ethical influencer marketing in France as of December 2023." Chart. February 20, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1453883/ethical-consumer-creators-demands-influencers-france/
Reech. (2024). Leading consumer and creators priorities related to ethical influencer marketing in France as of December 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1453883/ethical-consumer-creators-demands-influencers-france/
Reech. "Leading Consumer and Creators Priorities Related to Ethical Influencer Marketing in France as of December 2023." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1453883/ethical-consumer-creators-demands-influencers-france/
Reech, Leading consumer and creators priorities related to ethical influencer marketing in France as of December 2023 Statista, https://www.statista.com/statistics/1453883/ethical-consumer-creators-demands-influencers-france/ (last visited October 31, 2024)
Leading consumer and creators priorities related to ethical influencer marketing in France as of December 2023 [Graph], Reech, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1453883/ethical-consumer-creators-demands-influencers-france/