Online Christmas shopping penetration in the Nordic countries 2016-2017

Share of consumers in the Nordic countries who purchased Christmas gifts online in 2016 and 2017

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Release date

December 2017


Denmark, Finland, Norway, Sweden

Survey time period


Number of respondents


Age group

18-79 years old

Method of interview

Online panel

Supplementary notes

* 2,144 respondents were from Sweden, 2,109 from Denmark, 1,705 from Norway and 2,019 from Finland.

The original question was phrased by the source as follows: "Have you purchased any Christmas gifts online this year? / Har du handlat några julklappar på internet i år?"

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