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Influence of dietary guidelines on purchasing behavior in the Netherlands 2020

According to the results of the 2020 Deloitte Consumer survey, the majority of consumers in the Netherlands were not (very) strongly influenced by dietary guidelines when purchasing food products. Just over 20 percent of survey respondents indicated that they were influenced or strongly influenced by dietary guidelines such as the food pyramid, while approximately 41 percent of respondents indicated that their purchase behavior was barely or not at all affected by such guidelines.

To what extent do dietary guidelines, such as the food pyramid, influence your purchasing behavior?

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Source

Release date

September 2020

Region

Netherlands

Survey time period

June 2, 2020 to June 11, 2020

Number of respondents

2,376 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

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Statistics on "Eating behavior in the Netherlands"

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