Survey on development of alcohol advertising in Sweden 2011-2015

This statistic displays the results of a survey on the development of alcohol advertising in Sweden in 2011 and 2015. During the survey period of 2011, 63 percent of respondents stated that alcohol advertising in Sweden has increased over the past two years. This opinion was shared by 59 percent of the respondents of the survey in 2015.

Do you think that beer, wine and spirits advertising has increased or decreased over the past two years?

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Release date

July 2015



Survey time period

November 2011; May 2015

Number of respondents

1,110 Respondents*

Age group

18-79 years

Supplementary notes

* The number of respondents refers to the survey in 2015.

The original question was phrased by the source as follows: "Tycker du att reklam för öl, vin och sprit har ökat eller minskat de senaste två åren?"

The source adds the following information: "The results for each question are rounded to whole percentages. The total percentage of each question may differ from 100, when summed."

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