Advertising expenditure in Spain 2012-2024, by medium

This statistic illustrates the annual advertising expenditure in Spain between 2012 and 2019, and provides a forecast from 2020 to 2014. The statistic is broken down by type of medium. Television advertising ranked as the most invested in, with the annual expenditure amounting to over two billion dollars throughout the period under review. Internet advertising however terminated this tendency in 2019, year in which the investment in online advertising was greater than tat in television.

Annual advertising expenditure in Spain between 2012 and 2019 and forecast from 2020 to 2024, by medium

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Release date

December 2019



Survey time period

2012 to 2019

Supplementary notes

* Forecast

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