Leading product categories bought online among internet users in the United States as of June 2016, by age group

U.S. online shopping product categories 2016, by age group This statistic presents information on the product categories bought online among internet users in the United States as of June 2016, sorted by age group. During the survey period, 36 percent of respondents aged 18 to 34 stated that they had shopped online for food items in the past six months.
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18-34 years35-44 years45-54 years55-64 years65+ years
Clothing or shoes56%52%47%44%41%
Beauty/personal care products (hair, skin and babycare)41%36%38%25%24%
Food items36%33%26%29%27%
Petcare products17%23%23%19%13%
Nonfood household care products (cleaning products, paper products, tissues, laundry detergent etc)22%27%22%20%17%
Consumer electronics (computers, smartphones etc)21%26%23%20%13%
Babycare products (diapers, wipes etc)17%10%6%4%-
Any of these74%74%68%65%60%
None of these26%26%32%35%40%
18-34 years35-44 years45-54 years55-64 years65+ years
Clothing or shoes56%52%47%44%41%
Beauty/personal care products (hair, skin and babycare)41%36%38%25%24%
Food items36%33%26%29%27%
Petcare products17%23%23%19%13%
Nonfood household care products (cleaning products, paper products, tissues, laundry detergent etc)22%27%22%20%17%
Consumer electronics (computers, smartphones etc)21%26%23%20%13%
Babycare products (diapers, wipes etc)17%10%6%4%-
Any of these74%74%68%65%60%
None of these26%26%32%35%40%
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Description Source More information
This statistic presents information on the product categories bought online among internet users in the United States as of June 2016, sorted by age group. During the survey period, 36 percent of respondents aged 18 to 34 stated that they had shopped online for food items in the past six months.
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Release date
March 2017
Region
United States
Survey time period
June 17 to 21, 2016
Number of respondents
1,995 respondents
Age group
18 years and older
Special properties
in the past 6 months
Method of interview
Online survey
Supplementary notes
Question: Have you purchased any of the following types of products online in the past 6 months?

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