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Global number of Amazon Prime Video subscribers 2016-2020, by region

Number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region

Global number of Amazon Prime Video subscribers 2016-2020, by region

The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.

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The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.

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Release date: December 2016

Region: Worldwide
Survey time period: 2016

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Statistics on "Amazon Prime"

Amazon Prime

The most important statistics

Number of Amazon Prime members in the United States as of June 2018 (in millions)Number of U.S. Amazon Prime subscribers 2013-2018
Share of Amazon customers in the United States who are Amazon Prime members as of June 2018Share of Amazon Prime subscribers in the U.S. 2015-2018
Distribution of Amazon Prime members in the United States of March 2017, by age groupAmazon Prime user age distribution in the U.S. 2017
Share of online users in the United States who are Amazon Prime members as of March 2017, by genderU.S. consumer membership in Amazon Prime 2017, by gender
Share of online consumers in the United States who are Amazon Prime members as of July 2017, by household incomeU.S. Amazon Prime membership penetration 2017, by income
Number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by regionGlobal number of Amazon Prime Video subscribers 2016-2020, by region
Number of Amazon Video subscribers in the United States from 2015 to 2022 (in millions)Number of Amazon Video subscribers in the U.S. 2015-2022
Number of Amazon Video subscribers in Western Europe from 2015 to 2021 (in millions)Number of Amazon Video subscribers in Western Europe 2015-2021

Product reach

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Most popular multi-platform web properties in the United States in June 2018, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2018
Combined desktop and mobile visits to Amazon.com from February 2018 to July 2018 (in millions)Total global visitor traffic to Amazon.com 2018
Most popular retail websites in the United States as of December 2017, ranked by visitors (in millions)Monthly unique visitors to U.S. retail websites 2017
Most popular mobile shopping apps in the United States as of May 2018, by reachMost popular e-commerce apps in the U.S. 2018, by reach
Most popular mobile shopping apps in the United States as of May 2018, by monthly users (in millions)Most popular e-commerce apps in the U.S. 2018, by audience
Most popular mobile music and video apps in the United States as of May 2018, by reachMost popular entertainment apps in the U.S. 2018, by reach
Most popular mobile music and video apps in the United States as of May 2018, by monthly users (in millions)Most popular entertainment apps in the U.S. 2018, by audience
Leading entertainment apps in the Apple App Store in the United States in July 2018, by number of downloads Leading iPhone entertainment apps in the U.S. 2018, by downloads

Usage

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Which of the following Amazon shopping services have you used in the past year?U.S. internet user Amazon service reach 2017
Which of the following Amazon services and products do you use at least occasionally?U.S. consumer usage of Amazon services and products 2017
How often do you use Amazon services and products?U.S. usage frequency of Amazon services and products 2017
What personal data have you added to your Amazon user account?U.S. consumer personal data sharing within an Amazon user account 2017
Are you an Amazon Prime member?U.S. consumer membership in Amazon Prime 2017
How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?Perceived U.S. Amazon Prime membership value of members 2016
How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?Perceived U.S. Amazon Prime membership value of members 2016, by generation

Shopping behavior

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Global net revenue of Amazon.com from 2014 to 2017, by segment (in billion U.S. dollars)Global net revenue of Amazon 2014-2017, by segment
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Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners in the United States as September 2017 (in U.S. dollars)Average spending of U.S. Amazon Echo owners and Prime members 2017
Leading product categories purchased by Amazon shoppers in the United States as of October 2017Most popular U.S. Amazon product categories 2017
Leading product categories purchased via Prime Now by Amazon Prime subscribers in the United States as of January 2016Most popular U.S. Amazon Prime Now product categories 2016
Most popular reasons for Amazon buyers in the United States to shop via Amazon as of October 2017Key factors for U.S. users to shop via Amazon 2017
Most important websites when first researching products online according to Amazon Prime members in the United States as of March 2017Online shopping research websites among U.S. Prime users 2017

Amazon Prime Day

The most important statistics

Global Amazon Prime Day sales from 2015 to 2018 (in billion U.S. dollars)Amazon Prime Day sales worldwide 2015-2018
Year-on-year growth of global Amazon Prime Day sales from 2016 to 2017Amazon Prime Day revenue growth worldwide 2016-2017
Amazon Prime Day conversion rate in the United States in 2018U.S. Amazon Prime Day conversion rate 2018
Amazon expenditure on advertising of Amazon Prime Day on TV in the United States in 2017, by type (in 1,000 U.S. dollars)Amazon ad spend on TV Prime Day promotion in the U.S. 2017
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How likely are you to visit Amazon.com on Amazon Prime Day 2018?U.S. user purchase intent on Amazon Prime Day 2018
Are you planning to shop on Amazon on Amazon Prime Day while you are at work?U.S. user online shopping intent at work on Amazon Prime Day 2017
Leading product categories purchased by Amazon Prime Day shoppers in the United States as of July 2018Most popular U.S. Amazon Prime Day product categories 2018

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