The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.
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Global number of Amazon Prime Video subscribers 2016-2020, by region
Number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region
The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.
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| Western Europe | Central and Eastern Europe | Middle East and Africa | North America | Latina and Central America | Asia Pacific | |
|---|---|---|---|---|---|---|
| 2016 | 5.3 | - | - | 23.6 | - | 1.6 |
| 2017* | 6.7 | 0.04 | 0.02 | 30.8 | 0.06 | 2.5 |
| 2020* | 10.3 | 0.9 | 0.4 | 46.3 | 1.28 | 4.9 |
| Western Europe | Central and Eastern Europe | Middle East and Africa | North America | Latina and Central America | Asia Pacific | |
|---|---|---|---|---|---|---|
| 2016 | 5.3 | - | - | 23.6 | - | 1.6 |
| 2017* | 6.7 | 0.04 | 0.02 | 30.8 | 0.06 | 2.5 |
| 2020* | 10.3 | 0.9 | 0.4 | 46.3 | 1.28 | 4.9 |
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The graph presents the number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region. In 2016, there were an approximate 23.6 million Amazon Prime Video subscribers in North America. This figure is projected to increase to 46.3 million in 2020.
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- Show publisher information
- Release date
- December 2016
- Region
- Worldwide
- Survey time period
- 2016
More information
- Region
- Worldwide
- Survey time period
- 2016
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Global net revenue of Amazon 2014-2018, by product groups
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+Most popular e-commerce apps in the U.S. 2018, by audience
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Statistics on "Amazon Prime"
- Amazon Prime
The most important statistics
- Number of Amazon Prime members in the United States as of June 2018 (in millions)Number of U.S. Amazon Prime subscribers 2013-2018
- Share of Amazon customers in the United States who are Amazon Prime members as of June 2018Share of Amazon Prime subscribers in the U.S. 2015-2018
- Distribution of Amazon Prime members in the United States of March 2017, by age groupAmazon Prime user age distribution in the U.S. 2017
- Share of online users in the United States who are Amazon Prime members as of March 2017, by genderU.S. consumer membership in Amazon Prime 2017, by gender
- Share of online consumers in the United States who are Amazon Prime members as of July 2017, by household incomeU.S. Amazon Prime membership penetration 2017, by income
- Number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by regionGlobal number of Amazon Prime Video subscribers 2016-2020, by region
- Number of Amazon Video subscribers in the United States in 2017 and 2023 (in millions)Number of Amazon Video subscribers in the U.S. 2017-2023
- Number of Amazon Video subscribers in Western Europe from 2015 to 2021 (in millions)Number of Amazon Video subscribers in Western Europe 2015-2021
- Product reach
The most important statistics
- Most popular multi-platform web properties in the United States in December 2018, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2018
- Combined desktop and mobile visits to Amazon.com from February 2018 to October 2018 (in millions)Total global visitor traffic to Amazon.com 2018
- Most popular retail websites in the United States as of December 2017, ranked by visitors (in millions)Monthly unique visitors to U.S. retail websites 2017
- Most popular mobile shopping apps in the United States as of October 2018, by reachMost popular e-commerce apps in the U.S. 2018, by reach
- Most popular mobile shopping apps in the United States as of October 2018, by monthly users (in millions)Most popular e-commerce apps in the U.S. 2018, by audience
- Most popular mobile music and video apps in the United States as of October 2018, by reachMost popular entertainment apps in the U.S. 2018, by reach
- Most popular mobile music and video apps in the United States as of October 2018, by monthly users (in millions)Most popular entertainment apps in the U.S. 2018, by audience
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by number of downloads Leading iPhone entertainment apps in the U.S. 2018, by downloads
- Usage
The most important statistics
- Which of the following Amazon shopping services have you used in the past year?U.S. internet user Amazon service reach 2017
- Which of the following Amazon services and products do you use at least occasionally?U.S. consumer usage of Amazon services and products 2017
- How often do you use Amazon services and products?U.S. usage frequency of Amazon services and products 2017
- What personal data have you added to your Amazon user account?U.S. consumer personal data sharing within an Amazon user account 2017
- Are you an Amazon Prime member?U.S. consumer membership in Amazon Prime 2017
- How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?Perceived U.S. Amazon Prime membership value of members 2016
- How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?Perceived U.S. Amazon Prime membership value of members 2016, by generation
- Shopping behavior
The most important statistics
- Global net revenue of Amazon.com from 2014 to 2018, by product groups (in billion U.S. dollars)Global net revenue of Amazon 2014-2018, by product groups
- Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime members as of June 2018 (in U.S. dollars)Average spending of Amazon Prime and non-Prime members 2015-2018
- Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners in the United States as September 2017 (in U.S. dollars)Average spending of U.S. Amazon Echo owners and Prime members 2017
- Leading product categories purchased by Amazon shoppers in the United States as of October 2017Most popular U.S. Amazon product categories 2017
- Leading product categories purchased via Prime Now by Amazon Prime subscribers in the United States as of January 2016Most popular U.S. Amazon Prime Now product categories 2016
- Most popular reasons for Amazon buyers in the United States to shop via Amazon as of October 2017Key factors for U.S. users to shop via Amazon 2017
- Most important websites when first researching products online according to Amazon Prime members in the United States as of March 2017Online shopping research websites among U.S. Prime users 2017
- Amazon Prime Day
The most important statistics
- Global Amazon Prime Day sales from 2015 to 2018 (in billion U.S. dollars)Amazon Prime Day sales worldwide 2015-2018
- Year-on-year growth of global Amazon Prime Day sales from 2016 to 2017Amazon Prime Day revenue growth worldwide 2016-2017
- Amazon Prime Day conversion rate in the United States in 2018U.S. Amazon Prime Day conversion rate 2018
- Amazon expenditure on advertising of Amazon Prime Day on TV in the United States in 2017, by type (in 1,000 U.S. dollars)Amazon ad spend on TV Prime Day promotion in the U.S. 2017
- Unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016 (in millions)U.S. digital Amazon audience on Prime Day and Cyber Monday 2015-2016
- How likely are you to visit Amazon.com on Amazon Prime Day 2018?U.S. user purchase intent on Amazon Prime Day 2018
- Are you planning to shop on Amazon on Amazon Prime Day while you are at work?U.S. user online shopping intent at work on Amazon Prime Day 2017
- Leading product categories purchased by Amazon Prime Day shoppers in the United States as of July 2018Most popular U.S. Amazon Prime Day product categories 2018
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- Consuming online media content via streaming or download in Germany in 2011
- Daily time spent on watching videos in Norway 2005-2015, by gender
- Number of transactions on digital video platforms in Germany 2007-2013
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- Amazon Prime Video
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- Ooyala Global Video Index Q4 2017
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- Netflix
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Statistics on the topic
Free statistics
- Distribution of Amazon Prime members in the United States of March 2017, by age group
- Share of online consumers in the United States who are Amazon Prime members as of July 2017, by household income
- Number of Amazon Prime Video subscribers worldwide from 2016 to 2020, by region
- Total square footage of Amazon's fulfillment capacity in the United States as of November 2017, by type of facility (in million square feet)
- Most popular multi-platform web properties in the United States in December 2018, based on number of unique visitors (in millions)
- Most popular retail websites in the United States as of December 2017, ranked by visitors (in millions)
- Most popular mobile shopping apps in the United States as of October 2018, by reach
- Most popular mobile music and video apps in the United States as of October 2018, by reach
- Most popular mobile music and video apps in the United States as of October 2018, by monthly users (in millions)
- How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?
- How would you rate the value of your Amazon Prime membership relative to the cost of annual membership?
- Global net revenue of Amazon.com from 2014 to 2018, by product groups (in billion U.S. dollars)
- Most popular reasons for Amazon buyers in the United States to shop via Amazon as of October 2017
- Most important websites when first researching products online according to Amazon Prime members in the United States as of March 2017
- Global Amazon Prime Day sales from 2015 to 2018 (in billion U.S. dollars)
- Amazon Prime Day conversion rate in the United States in 2018
- Unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016 (in millions)
- How likely are you to visit Amazon.com on Amazon Prime Day 2018?
- Are you planning to shop on Amazon on Amazon Prime Day while you are at work?
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- Digital video - number of renting and purchasing transactions in Germany from 2007 to 2013 (in millions)
- Primary devices used for Netflix accounts during first six months worldwide in 2015
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Premium Statistics
- Number of Amazon Prime members in the United States as of June 2018 (in millions)
- Share of Amazon customers in the United States who are Amazon Prime members as of June 2018
- Share of online users in the United States who are Amazon Prime members as of March 2017, by gender
- Number of Amazon Video subscribers in the United States in 2017 and 2023 (in millions)
- Number of Amazon Video subscribers in Western Europe from 2015 to 2021 (in millions)
- Distribution of Amazon Prime subscription plans among users in the United States as of July 2017
- Amazon segment net sales in 2nd quarter 2016 & 2017 (in millions)
- Combined desktop and mobile visits to Amazon.com from February 2018 to October 2018 (in millions)
- Most popular mobile shopping apps in the United States as of October 2018, by monthly users (in millions)
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by number of downloads
- Number of nominations for the Primetime Emmy Awards in the United States in 2018, by studio
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- Which of the following Amazon shopping services have you used in the past year?
- Which of the following Amazon services and products do you use at least occasionally?
- How often do you use Amazon services and products?
- What personal data have you added to your Amazon user account?
- Are you an Amazon Prime member?
- Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime members as of June 2018 (in U.S. dollars)
- Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners in the United States as September 2017 (in U.S. dollars)
- Leading product categories purchased by Amazon shoppers in the United States as of October 2017
- Leading product categories purchased via Prime Now by Amazon Prime subscribers in the United States as of January 2016
- Year-on-year growth of global Amazon Prime Day sales from 2016 to 2017
- Amazon expenditure on advertising of Amazon Prime Day on TV in the United States in 2017, by type (in 1,000 U.S. dollars)
- Leading product categories purchased by Amazon Prime Day shoppers in the United States as of July 2018
- Percentage of global Amazon Prime Day sales from marketplace sellers from 2015 to 2018
- Share of page one electronics deals on Amazon Prime Day as of July 2017
- Monthly reach of illegal video consumption in selected Nordic countries in 2017
- Daily time spent on watching videos in Norway from 2005 to 2015, by gender (in minutes)
- Daily time spent on watching videos in Norway in 2014 and 2015, by age group (in minutes)
- Share of individuals who have watched videos in Norway from 2005 to 2015, by gender
- Share of individuals who have watched videos in Norway from 2005 to 2015, by age group
- Would you stop watching content on Netflix if Netflix introduced commercials?
- How old are the French who visit pornographic sites at least once a week?
- How often do you watch online videos on your computer?
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- Types of sites used to watch online video in Malaysia in 2015
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