U.S. farmer media sources used monthly 2016

This statistic presents the types of agricultural media used monthly by farmers in the United States as of March 2016. During the survey, 58 percent of farmers stated that they used agricultural websites monthly.

Types of agricultural media used monthly by farmers in the United States as of March 2016

Characteristic	Share of respondents
Ag magazines or newspapers	95%
Ag newsletters (printed)	76%
Ag-related direct mail	64%
Ag websites	58%
Ag manufacturer or supplier publications	58%
Ag TV programs	56%
Ag dealers/retailers	56%
Ag e-newsletters	54%
Ag-related direct e-mail	48%
Ag radio programs	47%
Ag-related websites on mobile	39%
Ag consultants	35%
Ag-related apps on mobile	32%
Ag-related text messages	32%
Ag-related social media	21%
Ag-related webinars	9%
Ag conference or seminars	7%
Farm shows	6%

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Release date

May 2016

More information

Region

United States

Survey time period

December 2015 to March 2016

Number of respondents

2,554 owners/operators/managers of farms or ranches

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How often do you usually read, view, visit, attend, or use the following types of agricultural media or information sources?"

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