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Survey on reliability of selected food labels in Sweden 2015

This statistic shows the results of a survey on the reliability of selected food labels in Sweden in 2015. During the period under survey, 70 percent of the respondents stated to think of KRAV as a reliable food label. KRAV is a domestic organic label and stands for an environmentally friendly food production in an ethically responsible manner. The label Svanen, also known as the Nordic Swan Ecolabel, is seen as reliable by 63 percent of the respondents. That label also requires a manufacturing process which has little impact on the climate. 58 percent of the respondents stated to see Fairtrade labeled products as reliable. Foreign labels like MSC or UTZ Certified enjoy a much lower trust by the Swedish customers.

Which of the following food labels do you think are reliable?

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Release date

December 2015



Survey time period

Week 45 to 46, 2015

Number of respondents

1,025 respondents

Age group

15-74 years

Method of interview

Online panel

Supplementary notes

The original question was phrased by the source as follows: "Det finns vissa märkningar inom mat, livsmedel och närliggande produkter. Hur trovärdiga anser du att följande märkningar är?"

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