Gift retail market size in Japan 2015-2020

In 2020, the retail value of the gifts market in Japan was forecasted to amount to almost 11 trillion Japanese yen, an increase from less than ten trillion yen in 2015. Apart from seasonal or celebratory gifts, the market includes presents handed out during the Buddhist Ghost Festival (O-chugen) and at year-end (O-seibo).

Retail value of the presents and gifts market in Japan from 2015 to 2019 with a forecast until 2020

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Source

Release date

February 2020

Region

Japan

Survey time period

2015 to 2019

Special properties

market size is based on the retail amount

Supplementary notes

*Prospect.
Figures include traditional midsummer gifts (ochugen) and year-end gifts (oseibo).
Research targets were wholesalers and manufacturers of gifts, and retailers (department stores, mass merchandisers, gift-specialty stores, and mail order companies).

1 Japanese yen equals 0.0094 U.S. dollars or 0.0085 euros as of May 2020.
Values have been rounded.

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