This statistic shows the results of a survey on the metrics used by marketing professionals and their clients to measure the success of email marketing activities in the United Kingdom (UK) in 2018. During the survey, 91 percent of company respondents and 84 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.
What metrics do you (or your clients) use to measure the success of email marketing activities?
* n (company respondents) = 414; n (agency respondents) = 182.
** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Econsultancy, & Adestra. (June 1, 2018). What metrics do you (or your clients) use to measure the success of email marketing activities? [Graph]. In Statista. Retrieved January 24, 2020, from https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, und Adestra. "What metrics do you (or your clients) use to measure the success of email marketing activities?." Chart. June 1, 2018. Statista. Accessed January 24, 2020. https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, Adestra. (2018). What metrics do you (or your clients) use to measure the success of email marketing activities?. Statista. Statista Inc.. Accessed: January 24, 2020. https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, and Adestra. "What Metrics Do You (or Your Clients) Use to Measure The Success of Email Marketing Activities?." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy & Adestra, What metrics do you (or your clients) use to measure the success of email marketing activities? Statista, https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/ (last visited January 24, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
