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Success measurement metrics in email marketing in the United Kingdom (UK) 2018
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Success measurement metrics in email marketing in the United Kingdom (UK) 2018
What metrics do you (or your clients) use to measure the success of email marketing activities?
This statistic shows the results of a survey on the metrics used by marketing professionals and their clients to measure the success of email marketing activities in the United Kingdom (UK) in 2018. During the survey, 91 percent of company respondents and 84 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.
What metrics do you (or your clients) use to measure the success of email marketing activities?
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Description
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More information
This statistic shows the results of a survey on the metrics used by marketing professionals and their clients to measure the success of email marketing activities in the United Kingdom (UK) in 2018. During the survey, 91 percent of company respondents and 84 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.
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- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- March to April 2018
- Number of respondents
- 596*
- Special properties
- marketers**
- Method of interview
- Online survey
- Supplementary notes
-
* n (company respondents) = 414; n (agency respondents) = 182.
** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- March to April 2018
- Number of respondents
- 596*
- Special properties
- marketers**
- Method of interview
- Online survey
- Supplementary notes
-
* n (company respondents) = 414; n (agency respondents) = 182.
** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Marketing practices used in clients' email marketing in the UK 2016-2018
- E-mail message types preferred by consumers in the UK 2017
- Factors helping e-mail marketers achieve goals in the UK 2012-2015
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Leading objectives for improving U.S. e-mail marketing ROI 2015
- Strategies for email marketing optimization in companies in the UK 2015-2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2016, by sector
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- E-mail marketing integration with other software in the United Kingdom (UK) 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2017
- E-mail marketing open rates: observed change in the United Kingdom (UK) 2011-2014
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- Email marketing approach of companies in the UK 2016
- E-mail marketing click-through rates in the United Kingdom (UK) 2017
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
Studies
- E-mail marketing
- E-mail marketing in the United Kingdom (UK)
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracking Study 2018
- The Return on Email Personalization
- Digital marketing in Italy
- B2B marketing
- Digital marketing in the United Kingdom (UK)
- SME marketing in the U.S.
- Marketing personalization
- Digital marketing in Sweden
- Q1 2016 Email Benchmark Report
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of email message do consumers like to receive?
- Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?
- How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?
- E-mail opens on mobile devices in the United Kingdom (UK) in 2016, by sector
- Are you able to calculate the revenues generated from your e-mail marketing activities?
- How have e-mail marketing click rates trended over the past 12 months?
- Does your programme integrate well with other software tools?
- Are you able to calculate the revenue generated from your e-mail marketing activities?
- How have e-mail marketing open rates trended over the past 12 months?
- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
- Which from the following are effective methods to acquire new e-mail addresses?
- Which of the following best describes your organization’s approach to email marketing?
- E-mail marketing click-through rates in the United Kingdom (UK) in 2017
- How do you intend to innovate with email in 2018?
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