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Success measurement metrics in email marketing in the United Kingdom (UK) 2019

This statistic shows the results of a survey on the metrics used by agencies and their clients to measure the success of email marketing activities in the United Kingdom (UK) in 2019. During the survey, 91 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.

What metrics do your clients use to measure the success of email marketing activities?

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Release date

September 2019


United Kingdom

Survey time period

March to April 2019

Number of respondents

111 respondents

Special properties

Agency respondents

Method of interview

Online survey

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Statistics on "E-mail marketing "

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