This statistic shows the results of a survey on the metrics used by agencies and their clients to measure the success of email marketing activities in the United Kingdom (UK) in 2019. During the survey, 91 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.
What metrics do your clients use to measure the success of email marketing activities?
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Econsultancy, & Adestra. (September 30, 2019). What metrics do your clients use to measure the success of email marketing activities? [Graph]. In Statista. Retrieved March 04, 2021, from https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, und Adestra. "What metrics do your clients use to measure the success of email marketing activities?." Chart. September 30, 2019. Statista. Accessed March 04, 2021. https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, Adestra. (2019). What metrics do your clients use to measure the success of email marketing activities?. Statista. Statista Inc.. Accessed: March 04, 2021. https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, and Adestra. "What Metrics Do Your Clients Use to Measure The Success of Email Marketing Activities?." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy & Adestra, What metrics do your clients use to measure the success of email marketing activities? Statista, https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/ (last visited March 04, 2021)