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Success measurement metrics in email marketing worldwide 2019

Published by Statista Research Department, May 3, 2021
During a 2019 survey carried out among marketers from across the globe, 91 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.

Success measurement metrics among agency marketers in email marketing worldwide as of July 2019

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Release date

September 2019

Region

Worldwide

Survey time period

June and July 2019

Number of respondents

111 respondents

Special properties

among agency marketers

Method of interview

Online survey

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