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Success measurement metrics in email marketing in the United Kingdom (UK) 2018

What metrics do you (or your clients) use to measure the success of email marketing activities?

by Katrin Kienast, last edited Nov 5, 2018
Success measurement metrics in email marketing in the United Kingdom (UK) 2018 This statistic shows the results of a survey on the metrics used by marketing professionals and their clients to measure the success of email marketing activities in the United Kingdom (UK) in 2018. During the survey, 91 percent of company respondents and 84 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.
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What metrics do you (or your clients) use to measure the success of email marketing activities?

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by Katrin Kienast, last edited Nov 5, 2018
This statistic shows the results of a survey on the metrics used by marketing professionals and their clients to measure the success of email marketing activities in the United Kingdom (UK) in 2018. During the survey, 91 percent of company respondents and 84 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.
Show more

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