This statistic shows the results of a survey on the metrics used by marketing professionals and their clients to measure the success of email marketing activities in the United Kingdom (UK) in 2018. During the survey, 91 percent of company respondents and 84 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.
What metrics do you (or your clients) use to measure the success of email marketing activities?
* n (company respondents) = 414; n (agency respondents) = 182.
** Respondents included both companies or in-house marketers and supply-side respondents, including agencies, consultants and vendors.
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Econsultancy, & Adestra. (June 1, 2018). What metrics do you (or your clients) use to measure the success of email marketing activities? [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, und Adestra. "What metrics do you (or your clients) use to measure the success of email marketing activities?." Chart. June 1, 2018. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, Adestra. (2018). What metrics do you (or your clients) use to measure the success of email marketing activities?. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, and Adestra. "What Metrics Do You (or Your Clients) Use to Measure The Success of Email Marketing Activities?." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy & Adestra, What metrics do you (or your clients) use to measure the success of email marketing activities? Statista, https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/ (last visited February 18, 2020)
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