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Reasons causing social media brand unfollows in the U.S. 2017, by age group

Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group

by J. Clement, last edited Jul 23, 2019
Reasons causing social media brand unfollows in the U.S. 2017, by age group This statistic shows the leading brand behavior on social media that prompt U.S. users to unfollow brand pages. According to the January 2017 survey, 17.6 percent of Millennial respondents have unfollowed a brand's social media page because they found the brand spammed them too much.
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Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group

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