Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group

Reasons causing social media brand unfollows in the U.S. 2017, by age group This statistic shows the leading brand behavior on social media that prompt U.S. users to unfollow brand pages. According to the January 2017 survey, 17.6 percent of Millennial respondents have unfollowed a brand's social media page because they found the brand spammed them too much.
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MillennialsGeneration XBaby Boomers
Annoying22.4%22%21.5%
Bad experience21.2%13.6%21.5%
Spammy17.6%20.3%29.2%
Offensive6.5%17.8%9.2%
Unresponsive5.9%5.9%4.6%
MillennialsGeneration XBaby Boomers
Annoying22.4%22%21.5%
Bad experience21.2%13.6%21.5%
Spammy17.6%20.3%29.2%
Offensive6.5%17.8%9.2%
Unresponsive5.9%5.9%4.6%

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Description Source More information
This statistic shows the leading brand behavior on social media that prompt U.S. users to unfollow brand pages. According to the January 2017 survey, 17.6 percent of Millennial respondents have unfollowed a brand's social media page because they found the brand spammed them too much.
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Release date
February 2017
Region
United States
Survey time period
January 2017
Method of interview
Online survey
Supplementary notes
The source does not provide information regarding the number of respondents.

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