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Female U.S. user preference of brand versus user-generated beauty content videos 2017

Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?

Female U.S. user preference of brand versus user-generated beauty content videos 2017 This study presents the preference of female U.S. consumers of videos by cosmetics brands versus user-generated beauty content videos. During the May 2017 survey period, 12 percent of respondents claimed that they definitely prefer the videos by cosmetics companies. A total of nine percent of respondents stated that they definitely prefer blogger videos and personal accounts.
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Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?

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This study presents the preference of female U.S. consumers of videos by cosmetics brands versus user-generated beauty content videos. During the May 2017 survey period, 12 percent of respondents claimed that they definitely prefer the videos by cosmetics companies. A total of nine percent of respondents stated that they definitely prefer blogger videos and personal accounts.
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Release date
May 2017
Region
United States
Survey time period
May 16 to 18, 2017
Number of respondents
1,006 respondents
Age group
18 years and older
Method of interview
Online panel
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