Google India revenue 2014-2019

In fiscal year 2019, Google India's revenue more than halved to 41.47 billion Indian rupees from 93.37 billion rupees in the previous fiscal year. Even then, the company’s overall profits in the country rose by almost 16 per cent in fiscal year 2019.

What made the revenue slip to such a low?

To understand this, it is important to note that Google’s advertising revenue is the biggest contributor to its overall revenue. And while Google is the undisputed leader in India’s mobile search engine market, its biggest cash cow- Google AdWords, is registered under the Google Asia Pacific division. As such, the profits from AdWords cannot be filed as part of the Indian division without being taxed. This is mainly owing to the newly imposed accounting standards in India, aimed at providing more transparency in the way technology companies report their financial results.

Why India Inc. matters

This certainly comes as a blow to the company since India is one of the fastest growing digital ad markets, expected to be worth almost 560 billion rupees by fiscal year 2024. But the tech giant is poised to expand its niche from advertising to other future-driven products including digital payments, cloud computing and more, for which India serves as a fertile testing ground.

Value of Google India's revenue from FY 2015 to FY 2019

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Sources

Release date

October 2019

Region

India

Survey time period

FY 2015 to FY 2019

Supplementary notes

Values have been rounded.

Previous reports from other sources have been used.

India's financial year begins in April and ends in March. For example, FY 2018 started in April 2017 and ended in March 2018.

One Indian rupee is equal to 0.013 euros and 0.014 U.S. dollars (as of October 2019).

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