This statistic presents the share of consumers in the United States who found advertising on search engines to be helpful as of May 2017. During the survey period, 11 percent of respondents had expressed that they found search engine advertising to be very helpful, while 31 percent had reported that it was not helpful at all.
Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [advertising on search engines]
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (June 9, 2017). Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/718548/us-consumer-opinion-search-advertising-helpful/
Statista Survey. "Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017." Chart. June 9, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/718548/us-consumer-opinion-search-advertising-helpful/
Statista Survey. (2017). Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/718548/us-consumer-opinion-search-advertising-helpful/
Statista Survey. "Share of Consumers Who Found Advertising on Search Engines to Be Helpful in The United States as of May 2017." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/718548/us-consumer-opinion-search-advertising-helpful/
Statista Survey, Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017 Statista, https://www.statista.com/statistics/718548/us-consumer-opinion-search-advertising-helpful/ (last visited September 01, 2024)
Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017 [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/718548/us-consumer-opinion-search-advertising-helpful/