Out-stream video ad formats used by advertisers in Europe 2017, by device

This statistic show the results of a survey on the out-stream video advertising formats used by advertisers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found in-feed ads were the most used format for out-stream video advertising across all devices. The format was most often used for ads accessed via PC with 69 percent of responding advertisers stating to use in-feedl ads for this device.

Out-stream video advertising formats used by advertisers in Europe in 2017, by device

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Source

Release date

April 2017

Region

Europe

Survey time period

January to March 2017

Number of respondents

44 respondents

Method of interview

Online survey

Supplementary notes

* Refers to share of respondents who stated to use the format in question either 'frequently' or 'sometimes'.

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