• Digital Market Outlook: digital video ad spend country comparison 2020

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The graph presents the digital video advertising spending in selected countries worldwide in 2020. According to the estimates, digital video ad spending in China is expected to reach 5.64 billion U.S. dollars by the end of 2020. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital video advertising spending in selected countries worldwide in 2020 (in million U.S. dollars)

	Spending in million U.S. dollars
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Release date

June 2020

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Region

Worldwide

Survey time period

June 2020

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Video Advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads). In addition to these video ads, text- or image-based overlays that appear while watching a video are also categorized as video advertising. Includes native video advertising; excludes video ads on pages that are not in a video player and video ads displayed in social networks.
Further information on methodology can be found here.