Digital Market Outlook: digital video advertising spending in selected countries 2021

Published by Statista Research Department, Oct 26, 2021

By the end of 2021, China was forecast to have a total digital video advertising spend of 19.3 billion U.S. dollars. In the United States, the expenditure was expected to amount to 40.64 billion dollars. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital video advertising spending in selected countries worldwide in 2021 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

October 2021

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Region

Worldwide

Survey time period

October 2021

Supplementary notes

Video Advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads). In addition to these video ads, text- or image-based overlays that appear while watching a video are also categorized as video advertising. Includes native video advertising; excludes video ads on pages that are not in a video player and video ads displayed in social networks.
Further information on methodology can be found here.
Data is shown using current exchange rates. The replacement of the 2017 constant exchange rate with current exchange rates was carried out in October 2021.