The graph presents the digital video advertising spending in selected countries worldwide in 2018. According to the estimates, digital video ad revenue in China was expected to reach 5.76 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital video advertising spending in selected countries worldwide in 2018
(in million U.S. dollars)
Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values. Further information on methodology can be found here.
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Statistics on "Digital video advertising in the United Kingdom"
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Statista. (November 30, 2018). Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/460710/digital-video-advertising-revenue-countries-digital-market-outlook/
Statista. "Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)." Chart. November 30, 2018. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/460710/digital-video-advertising-revenue-countries-digital-market-outlook/
Statista. (2018). Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/460710/digital-video-advertising-revenue-countries-digital-market-outlook/
Statista. "Digital Video Advertising Spending in Selected Countries Worldwide in 2018 (in Million U.S. Dollars)." Statista, Statista Inc., 30 Nov 2018, https://www.statista.com/statistics/460710/digital-video-advertising-revenue-countries-digital-market-outlook/
Statista, Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars) Statista, https://www.statista.com/statistics/460710/digital-video-advertising-revenue-countries-digital-market-outlook/ (last visited February 26, 2020)
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