Actions carried out online by French consumers after purchasing luxury goods 2016

This statistic sheds light on what French high-earning consumer do on the Internet after they purchased luxury products online in 2016. Over a quarter (27 percent) of respondents revealed that they looked for information regarding product maintenance, while nine percent created online content about the product they had purchased, such as a tutorial video.
In 2017, Louis Vuitton was the highest valued luxury brand in the world (29.2 billion dollars).

What did you do online after you purchased luxury goods?

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Release date

June 2016



Survey time period

March to April 2016

Number of respondents

129 respondents

Age group

25-65 years

Special properties

people who purchase luxury goods and who carried out a post-purchase action online and who earn over 100.000 euros per annum

Method of interview

Face-to-face interview, online survey

Supplementary notes

This question was phrased by the source as follows: "Qu’avez-vous fait en ligne après votre achat ?"
The source does not provide information regarding multiple answering options.

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Statistics on "Luxury personal goods industry worldwide"

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