This statistic presents the share of consumers who noticed poster advertising in the United States as of November 2016, by age group. According to the study, 61 percent of 18 to 24 year olds have taken notice of poster advertising, while the same was true for 40 percent of respondents between the ages of 55 and 64.
Share of consumers who noticed poster advertising in the United States as of November 2016, by age group
Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS
Method of interview
Online survey
Supplementary notes
Question: “Some billboards in your area are called "posters". These are smaller billboards, that you’re more likely to see in your neighborhood or on secondary roadways, as opposed to the larger billboards on interstate highways and may look something like the examples shown below..” [sample images shown]
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OAAA. (May 1, 2017). Share of consumers who noticed poster advertising in the United States as of November 2016, by age group [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/731772/consumer-poster-advertising-awareness-us-age/
OAAA. "Share of consumers who noticed poster advertising in the United States as of November 2016, by age group." Chart. May 1, 2017. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/731772/consumer-poster-advertising-awareness-us-age/
OAAA. (2017). Share of consumers who noticed poster advertising in the United States as of November 2016, by age group. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/731772/consumer-poster-advertising-awareness-us-age/
OAAA. "Share of Consumers Who Noticed Poster Advertising in The United States as of November 2016, by Age Group." Statista, Statista Inc., 1 May 2017, https://www.statista.com/statistics/731772/consumer-poster-advertising-awareness-us-age/
OAAA, Share of consumers who noticed poster advertising in the United States as of November 2016, by age group Statista, https://www.statista.com/statistics/731772/consumer-poster-advertising-awareness-us-age/ (last visited September 19, 2024)
Share of consumers who noticed poster advertising in the United States as of November 2016, by age group [Graph], OAAA, May 1, 2017. [Online]. Available: https://www.statista.com/statistics/731772/consumer-poster-advertising-awareness-us-age/
