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U.S. consumer awareness of poster advertising 2016, by age

This statistic presents the share of consumers who noticed poster advertising in the United States as of November 2016, by age group. According to the study, 61 percent of 18 to 24 year olds have taken notice of poster advertising, while the same was true for 40 percent of respondents between the ages of 55 and 64.

Share of consumers who noticed poster advertising in the United States as of November 2016, by age group

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Release date

May 2017


United States

Survey time period

August to November 2016

Number of respondents

4,020 respondents

Age group

18 years and older

Special properties

Based on local residents of 10 U.S. markets; Baltimore, MD; Philadelphia, PA; Seattle, WA; Louisville, KY; Norfolk/Newport News, VA; Salt Lake City, UT; San Diego, CA; Chico, CA; Montgomery, AL; Topeka, KS

Method of interview

Online survey

Supplementary notes

Question: “Some billboards in your area are called "posters". These are smaller billboards, that you’re more likely to see in your neighborhood or on secondary roadways, as opposed to the larger billboards on interstate highways and may look something like the examples shown below..” [sample images shown]

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