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Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016

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B2B marketing technology tactics adoption level in the U.S. in 2016 The graph presents information on the level of adoption of selected marketing technology tactics among B2B marketers in the United States as of December 2016. During the survey, 85 percent of respondents said they were using an e-mail nurturing program, while 20 percent said the same about predictive lead scoring.
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Description Source More information
The graph presents information on the level of adoption of selected marketing technology tactics among B2B marketers in the United States as of December 2016. During the survey, 85 percent of respondents said they were using an e-mail nurturing program, while 20 percent said the same about predictive lead scoring.
Show more
Release date
January 2017
Region
United States
Survey time period
November and December 2016
Special properties
B2B marketing leaders

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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