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B2B marketing technology tactics adoption level in the U.S. in 2016

Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016

by A. Guttmann, last edited Nov 8, 2017
B2B marketing technology tactics adoption level in the U.S. in 2016 The graph presents information on the level of adoption of selected marketing technology tactics among B2B marketers in the United States as of December 2016. During the survey, 85 percent of respondents said they were using an e-mail nurturing program, while 20 percent said the same about predictive lead scoring.
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Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016

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by A. Guttmann, last edited Nov 8, 2017
The graph presents information on the level of adoption of selected marketing technology tactics among B2B marketers in the United States as of December 2016. During the survey, 85 percent of respondents said they were using an e-mail nurturing program, while 20 percent said the same about predictive lead scoring.
Show more
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