B2B marketing technology tactics effectiveness perception in the U.S. in 2016

The graph presents information on the perception of effectiveness of selected marketing technology tactics used among B2B marketers in the United States as of December 2016. During the survey, 50 percent of respondents said the e-mail nurturing program was effective, while 54 percent said the same about predictive lead scoring.

Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016

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Source

Release date

January 2017

Region

United States

Survey time period

November and December 2016

Number of respondents

200 respondents

Special properties

B2B marketing leaders

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Statistics on "B2B marketing "

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