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Addressable & data-enabled TV adoption among U.S. advertisers 2018

Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018

by A. Guttmann, last edited Aug 8, 2018
Addressable & data-enabled TV adoption among U.S. advertisers 2018 The statistic shows the share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018. During the early 2018 survey it was found that 46 percent of responding advertisers had already used addressable TV in the preceding 12 months.
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Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018

Have used in the past 12 monthsPlan to use in the next 12 months
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Have used in the past 12 monthsPlan to use in the next 12 months
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by A. Guttmann, last edited Aug 8, 2018
The statistic shows the share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018. During the early 2018 survey it was found that 46 percent of responding advertisers had already used addressable TV in the preceding 12 months.
Show more
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