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Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018

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Addressable & data-enabled TV adoption among U.S. advertisers 2018 The statistic shows the share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018. During the early 2018 survey it was found that 46 percent of responding advertisers had already used addressable TV in the preceding 12 months.
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Have used in the past 12 monthsPlan to use in the next 12 months
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Have used in the past 12 monthsPlan to use in the next 12 months
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Description Source More information
The statistic shows the share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018. During the early 2018 survey it was found that 46 percent of responding advertisers had already used addressable TV in the preceding 12 months.
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Release date
June 2018
Region
United States
Survey time period
January 15 to 16, 2018
Number of respondents
171 respondents
Special properties
among marekters and media agency professionals
Method of interview
Online survey

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