The statistic shows the share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018. During the early 2018 survey it was found that 46 percent of responding advertisers had already used addressable TV in the preceding 12 months.
Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
Characteristic
Have used in the past 12 months
Plan to use in the next 12 months
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Videology. (June 26, 2018). Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018 [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/741293/addressable-tv-adoption/
Videology. "Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018." Chart. June 26, 2018. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/741293/addressable-tv-adoption/
Videology. (2018). Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/741293/addressable-tv-adoption/
Videology. "Share of Marketing Professionals Using Addressable and Data-enabled Tv Advertising in The United States as of January 2018." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/741293/addressable-tv-adoption/
Videology, Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018 Statista, https://www.statista.com/statistics/741293/addressable-tv-adoption/ (last visited September 17, 2024)
Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018 [Graph], Videology, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/741293/addressable-tv-adoption/
