LGBT ad engagement methods in the U.S. 2017

Leading ways LGBT consumers engage with advertising in the United States as of May 2017

LGBT ad engagement methods in the U.S. 2017 The statistic presents information on the leading ways LGBT consumers engage with advertising in the United States as of May 2017. It was found that 43 percent of responding LGBT consumers said they looked up products or services on their phone after seeing their ads on posters or billboards, as compared to 35 percent of general public respondents who said the same.
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Leading ways LGBT consumers engage with advertising in the United States as of May 2017

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LGBT consumersGeneral public
I search for products and services on my phone as a result of seeing posters and billboards43%33%
While watching TV I search on the internet for products I see advertised35%27%
LGBT consumersGeneral public
I search for products and services on my phone as a result of seeing posters and billboards43%33%
While watching TV I search on the internet for products I see advertised35%27%
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The statistic presents information on the leading ways LGBT consumers engage with advertising in the United States as of May 2017. It was found that 43 percent of responding LGBT consumers said they looked up products or services on their phone after seeing their ads on posters or billboards, as compared to 35 percent of general public respondents who said the same.
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Release date
June 2017
Region
United States
Survey time period
May 2017
Supplementary notes
The source did not provide information on the sample numbers.
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