The statistic presents information on the leading ways LGBT consumers engage with advertising in the United States as of May 2017. It was found that 43 percent of responding LGBT consumers said they looked up products or services on their phone after seeing their ads on posters or billboards, as compared to 35 percent of general public respondents who said the same.
LGBT ad engagement methods in the U.S. 2017
Leading ways LGBT consumers engage with advertising in the United States as of May 2017
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Further related statistics
YouGov. (June 8, 2017). Leading ways LGBT consumers engage with advertising in the United States as of May 2017 [Graph]. In Statista. Retrieved December 09, 2019, from https://www.statista.com/statistics/742899/lgbt-ad-engagement-us/
YouGov. "Leading ways LGBT consumers engage with advertising in the United States as of May 2017." Chart. June 8, 2017. Statista. Accessed December 09, 2019. https://www.statista.com/statistics/742899/lgbt-ad-engagement-us/
YouGov. (2017). Leading ways LGBT consumers engage with advertising in the United States as of May 2017. Statista. Statista Inc.. Accessed: December 09, 2019. https://www.statista.com/statistics/742899/lgbt-ad-engagement-us/
YouGov. "Leading Ways Lgbt Consumers Engage with Advertising in The United States as of May 2017." Statista, Statista Inc., 8 Jun 2017, https://www.statista.com/statistics/742899/lgbt-ad-engagement-us/
YouGov, Leading ways LGBT consumers engage with advertising in the United States as of May 2017 Statista, https://www.statista.com/statistics/742899/lgbt-ad-engagement-us/ (last visited December 09, 2019)