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Sources of brand discovery for Gen Z in the U.S. 2019

The statistic presents information on sources of brand discovery for Generation Z in the United States as of March 2019. According to the findings, 52 percent of Gen Z respondents discovered new brands through social media, while one percent indicated blogs as their source of brand discovery.

Sources of brand discovery for Generation Z in the United States as of March 2019

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Sources

Release date

March 2019

Region

United States

Survey time period

March 2019

Number of respondents

11,000 respondents

Age group

18-21 years

Supplementary notes

The source did not provide exact information on the survey date.
Data shows where cohorts say they primarily find out about new products.

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Statistics on "Magazine industry in the U.S."

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