The statistic shows the share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018. According to the survey results, more than half of responding U.S. adults agreed that they would be more likely to engage with ads that were tailored to them.
Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (December 13, 2018). Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/953552/consumer-tailored-ads-attitude/
YouGov. "Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018." Chart. December 13, 2018. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/953552/consumer-tailored-ads-attitude/
YouGov. (2018). Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/953552/consumer-tailored-ads-attitude/
YouGov. "Share of Adult Consumers Who Are More Likely to Engage with Ads That Are Tailored to Them in The United States as of December 2018." Statista, Statista Inc., 13 Dec 2018, https://www.statista.com/statistics/953552/consumer-tailored-ads-attitude/
YouGov, Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018 Statista, https://www.statista.com/statistics/953552/consumer-tailored-ads-attitude/ (last visited October 15, 2024)
Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018 [Graph], YouGov, December 13, 2018. [Online]. Available: https://www.statista.com/statistics/953552/consumer-tailored-ads-attitude/