- Media & Advertising›
- Advertising & Marketing ›
Consumer more likely to engage with tailored ads in the U.S. 2018
Consumer more likely to engage with tailored ads in the U.S. 2018
Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018
The statistic shows the share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018. According to the survey results, more than half of responding U.S. adults agreed that they would be more likely to engage with ads that were tailored to them.
Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018
Loading statistic...
| Share of respondents | |
|---|---|
| Agree | 52% |
| Disagree | 34% |
| Share of respondents | |
|---|---|
| Agree | 52% |
| Disagree | 34% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic shows the share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018. According to the survey results, more than half of responding U.S. adults agreed that they would be more likely to engage with ads that were tailored to them.
Show more- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- United States
- Survey time period
- December 2018
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- United States
- Survey time period
- December 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Advertising consumption and perception"
- Overview
The most important statistics
- Consumer attitude towards advertising in the United States as of May 2017U.S. consumer opinion about advertising 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017Desktop display ad viewability rates worldwide in Q2 2017, by country
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Positive attitude
The most important statistics
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017Locations where U.S. consumers find local ads helpful in 2017
- Negative attitude
The most important statistics
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017U.S. consumers willing to pay more for services without ads in 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Purchase & research influence
The most important statistics
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- LGBTQ advertising perception
The most important statistics
- Brands best perceived by LGBT consumers in the United States in 2017Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017LGBT theme presence in advertising in the U.S. 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industryPerceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017Attitudes towards LGBTQ and generic ads in the U.S. 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017LGBT ad engagement methods in the U.S. 2017
- Ad consumption by ethnicity
The most important statistics
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicityU.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicityU.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicityTargeted ads visibility in the U.S. 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by languageOpinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. Millennial internet users' response to YouTube ads 2016
- Canada perception of targeted ads and online privacy 2014 and 2016
- Mexican Millennials: actions taken in response to online advertising 2016
- Reasons for not paying attention to online ads among Mexican Millennials 2016
- U.S. consumers who disable adblockers to view content in 2017, by age
- U.S. consumers who disable adblockers to view content in 2017, by gender
- Ad blocking rates worldwide 2016, by country
- Canada: desktop adblocking rates 2015, by age
- U.S. consumers willing to pay more for services without ads in 2017, by income
- Digital video ad satisfaction in the U.S. 2016, by ad length
- E-commerce market revenue vs. ad blocking losses in the U.S. 2017
- Millennial moms in Canada: interesting digital ads content 2014
- Adblocking software or apps usage in Canada 2017, by device
- Motivations to view digital ads worldwide 2015
- U.S. consumers willing to pay more for services without ads in 2017, by gender
- Share of website visitor using adblockers worldwide Q2 2015, by site category
- Adblockers: users by years of use in Spain 2016
- Ad blocking penetration among Facebook users worldwide 2016, by age
- Desktop Google Chrome users blocking ads worldwide in Q4 2016, by region
- E-commerce market revenue vs. ad blocking losses worldwide 2017
Studies
- Advertising consumption and perception
- Ad blocking
- Marketing personalization
- The Power Of Me
- LGBTQ Ad Format Effectiveness Study
- Advertising industry in Spain
- RCS MediaGroup
- Video Ads and Viewer Attention
- The Personalization Imperative For Content Marketing
- B2C Marcomm Personalization
- Advanced TV Trends
- Snack Facts 2015
- Sugary Drink Facts 2014
- Osservatorio Internet Media
Statistics on "Advertising consumption and perception"
- Consumer attitude towards advertising in the United States as of May 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product type
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Level of trust in advertising according to consumers in the United States in 2014 and 2017
- Perception of honesty of advertising according to consumers in the United States in 2014 and 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
- Brands best perceived by LGBT consumers in the United States in 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by language
- Actions taken by Millennial internet users in response to YouTube advertising in the United States as of December 2016
- Share of internet users who believe that targeted ads make them feel like they have less privacy online in Canada 2014 and 2016
- Leading actions taken after seeing online ads for brands, products or services according to Millennials in Mexico as of December 2016
- Reasons why Millennials do not pay attention to online advertising in Mexico as of December 2016
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by age group
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender
- Share of online display ads blocked by ad blockers in selected countries worldwide as of February 2016
- Desktop adblocking rates in Canada as of June 2015, by age group
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by income
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad length
- Comparison of e-commerce market revenue and ad blocking losses in the United States in 2017 (in billion U.S. dollars)
- Digital advertising content thought to be interesting according to Millennial mothers in Canada in 2014
- Usage of adblocking software or apps in Canada as of April 2017, by device
- Which of the following reasons below would motivate you to see some online advertising?
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by gender
- Percentage of website visitors who use ad blocking worldwide in 2nd quarter 2015, by website category
- Distribution of adblocker users in Spain as of 2016, by years of use
- Monthly desktop ad blocking penetration rate among Facebook users worldwide in 2nd quarter 2016, by age group
- Share of desktop Google Chrome users blocking online ads worldwide in 4th quarter 2016, by region
- Comparison of e-commerce market revenue and ad blocking losses worldwide in 2017 (in billion U.S. dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.