Italy: receptivity to video ads in 2015, by format

This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by format. According to the study results, more than half (55 percent) of respondents characterized their attitude towards online video advertising in the format of mobile app reward as positive. By contrast, receptivity to online video ads decreased greatly when they came in the form of in-banner auto-play (10 percent).

How would you characterize your attitude towards the following formats of online video advertising?

Share of respondents saying "positive"
Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2015



Survey time period


Number of respondents

minimum 300

Age group

16-45 years

Special properties

Multiscreen users

Method of interview

Online survey

Supplementary notes

The source does not specify the number of respondents.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Streaming in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.