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Italy: receptivity to video ads in 2015, by format

How would you characterize your attitude towards the following formats of online video advertising?

by Statista Research Department, last edited Oct 13, 2015
Italy: receptivity to video ads in 2015, by format This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by format. According to the study results, more than half (55 percent) of respondents characterized their attitude towards online video advertising in the format of mobile app reward as positive. By contrast, receptivity to online video ads decreased greatly when they came in the form of in-banner auto-play (10 percent).
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How would you characterize your attitude towards the following formats of online video advertising?

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